Month: November 2022

Amazon Music has expanded its ad-free audio content for people subscribing to its Amazon Music Prime middle tier, a strategy that aims to add value for Prime members to keep them signed up. Originally, the platform’s mid-tier users would get access to 2 million songs ad-free with unlimited skips, this has now extended to its…

In a series of tweets this morning, Personette said she resigned Friday and her “work access was officially cut off” Monday night. “Business is the most personal thing and you all made that feel
true,” Personette added.

Marketers invested an estimated $3 million in programmatic ad spend on delisted CTV apps in Q3.

Cable TV revenues for its most recent quarterly period were slightly up 1% to $1.43 billion, while affiliate fees at its networks were up $3 million to $1.029 billion. Advertising at its cable
networks was up 5% to $316 million. Fox News Media had higher linear pricing but lower ratings and digital ad revenues.

Commerce data platform Klover raised $25 million in Series B funding and changed its parent company name to Attain. The company’s Klover app – which offers discounts and financial services in… Continue reading »

The post Klover Raises $25 Million And Rebrands Commerce Data Biz To Attain appeared first on AdExchanger.

The accreditation applies only to Facebook’s direct monetization controls, but Meta has already begun testing content-based inventory controls — including adjacencies — for both Facebook’s and
Twitter’s feeds and has committed to begin another MRC audit in the third quarter of 2023.

An effort to undertake and release independent, third-party assessments of Facebook’s brand safety and suitability solutions that began in August 2020 was recognized Tuesday, as the Media Rating Council granted accreditation for content-level brand safety on Facebook. The MRC accreditation covers Meta’s content-level brand safety and suitability controls, content monetization policies and partner monetization policies…

Sponsored post byBill NolteVice President, SalesSonobiSPONSORED BY:Publishers need to rethink their monetization strategies. As the shift toward privacy takes away the low-hanging fruit of tracking users and selling user data,… Continue reading »

The post AI-Powered Push Notifications Will Become Critical Channel For Publishers appeared first on AdExchanger.

Baseball fans who love hearing about the science of pitching must be in pitching heaven while watching the World Series on Fox.