Open software-as-a-service ecommerce platform BigCommerce teamed up with Snap Inc. on the Snapchat for BigCommerce application, which enables U.S. merchants of all sizes to directly integrate their store as a one-stop shop to sync their product catalogs and create immersive ad campaigns on Snapchat. The app debuted Tuesday in the U.S. and will be extended…
Campaign Warns Teens to Stop Sharing Passwords
The sharing of online passwords and pin codes between friends has become a trend that aims to prove trust–a token gesture that can go dramatically wrong. According to The Cybersmile Foundation, which tackles incidents of digital well-being and online abuse, approximately 800 people each year use its help and support services for issues related to…
Vox Media’s Eater Pens a Seven-Book Deal With Abrams, Its Latest IP Play
The food and hospitality publisher Eater, a Vox Media title, has partnered with the publishing imprint Abrams to release seven books, the latest brand extension from within the Vox Media portfolio and the first literary venture from Eater. The first three projects will include a book of recipes compiled by Eater restaurant editor Hillary Dixler…
Would You Sell Your Vacation Days for Cash?
More startups are inviting workers to trade their unused PTO, a perk that can also benefit employers. It may also worsen US workers’ vacation deficit.
When Your Neighbor Turns You In
Authoritarian societies depend on people ratting each other out for activities that were recently legal—and it’s already happening in the US.
Jennifer Sey: Get Comfortable With the Discomfort of ‘True Brand Purpose’
If you want a simple, unambiguous, right or wrong answer about “brand purpose” when reading about the views of Jennifer Sey, you might come away discomforted no matter how you view the issue. For Sey, being a lightning rod for thorny conversations is something of a hallmark. Her vocal stance against school closures related to…
Kids Take Charge of Lego’s Holiday Ad Featuring Katy Perry
Lego has given a group of children some creative control of its holiday campaign, leading to the development of an unusual gift-sharing vehicle that would eventually transport pop superstar Katy Perry on top. The narrative of this latest part of the “Build to Give” campaign highlights the message that play is the best way to…
This Horror Film Exposes the Scary Reality of Classism in the Workplace
As another Halloween passes, a terrifying specter is haunting the U.K. This is no ghost or ghoul, however: its presence is very real. The spirit stalking the country is classism, and it is holding many people back in their workplaces, according to an unsettling new campaign. A horror film from the Department for Opportunities, the…