CMOs Aren’t Convinced Their Agency KPIs Stack Up
In a landscape where CMOs are dealing with reverberations from the pandemic, a looming global recession and widespread geopolitical upheaval, it would be all too easy to let agency performance evaluations slide. However, according to the World Federation of Advertisers (WFA), the practice is holding steady. Research from the global organization conducted in partnership with…
Democrats Want a Lame-Duck Spending Blowout
The Rosetta Stone’s Best Home Is the British Museum
Canada Examines Its Covid Protest Crackdown
House ‘Oversight’ Has Two Meanings
The Moral Vanity of Sam Bankman-Fried
San Francisco’s Killer Police Robots Threaten the City’s Most Vulnerable
Law enforcement says that in some scenarios a lethal robot is the only way to protect public safety. Experts say the policy will harm communities of color.
This Film Shows How Period Stigma Nearly Stopped the First Woman Soccer Referee
Conversations around reproductive rights remain at the forefront of many industries and political agendas. However, one common experience–menstruation–still remains heavily stigmatized as many still face discrimination. In an effort to reinforce the importance of fighting gender biases, Kimberly-Clark brands Kotex and Brazil’s Intimus launched a short film following the story of the first Brazilian woman…
Ugg’s Feel House Evolves From PR Stunt to ‘Crucial’ Marketing Strategy
If there’s such thing as an emotional support brand, Ugg would fit the bill. The California-based brand–known for its shearling boots and cozy apparel–stepped up its comfort game with Ugg Feel House, a hybrid experiential and retail concept designed to cater to both a community of creatives and young, fashion-forward consumers unfamiliar with the brand’s…