Month: November 2022

Snapchatters across the U.S. have access to a new privacy setting in the application, but it only functions for those located in California. The California Privacy Rights Act takes effect Jan. 1, and a new California Privacy Choices option at the bottom of the app’s Privacy Controls in its Settings screen gives users the option…

By default, Hive allows all users to comment on other users’ posts on the social networking platform. However, people have the option to change who is allowed to comment on their posts. Our guide will show you how to change who can comment on your posts in the Hive application. Note: These screenshots were captured…

Twitter’s policy on misinformation related to Covid-19 is no more, as the company quietly updated a nearly two-year-old blog post with a terse, one-sentence statement and no explanation for the move. The social network said atop its updated blog post, “Effective Nov. 23, 2022, Twitter is no longer enforcing the Covid-19 misleading information policy.” Twitter…

The Hive social networking application allows users to share mature or “not safe for work” (NSFW) content, so long as creators tag it as containing mature content. For instance, someone could share a photo of a painting or sculpture featuring nudity, so long as they tagged the post as being NSFW. By default, posts marked…

With the audiobook market set to hit $35.05 billion by 2030 and a podcast explosion that simply won’t quit, Amazon wants your ears. That’s why the business has appointed Susan Jurevics to oversee global brand strategy for its listening platform Audible. Jurevics joined the company in 2019 to oversee its international business. She has spent…

MediaPost has selected GroupM as its holding company, and its Mindshare unit as our media agency of the year for 2022. A special edition of profiles explaining what the winners in each of this
year’s categories did to innovate and move the industry forward will be published early next year leading up to our live, in-person awards ceremony on Jan. 25, 2023 in New York City. Please join us
to celebrate MediaPost’s “Agency of the Year” award winners in the following categories: Media Agency of the Year: Mindshare Holding Company of the Year: GroupM Independent Agency of the
Year: PMG Creative Agency of the Year: Giant Spoon Search/Performance Marketing Agency of the Year: Merkle Client of the Year: Patagonia Supplier of the Year: NBCUniversal Executive of
the Year: Marc Pritchard, Chief Brand Officer, Procter & Gamble

Instagram began running a limited alpha-test in which creators can share video content directly to Reels from select third-party integrated applications, enabling them to use the tools they are comfortable with minus interruptions to their workflow. The platform said it began the test with a small group of developers that focus on video creation and…

The Super Bowl has become a high stakes wager for brands looking to market during a premier sporting event. In exchange for Fox’s 2023 asking price of $7 million per 30-second slot, advertisers can hit an audience that averages more than 100 million people. Last year’s Super Bowl drew an estimated 208 million viewers. With…

As a result, the Institute for Advertising Ethics has teamed with the Alliance for Audited Media to add a new module on ad fraud to its professional certification program.

New Balance tapped Snap Inc.’s augmented reality technology and voiceML speech recognition technology to recommend the right accessories, apparel and footwear as gifts for people Snapchatters perceive as Explorers, Homebodies, Runners or Style Seekers. The two companies combined on the Holiday Gifting Concierge lens, which will be available through Dec. 31, via Lens Carousel or…