Month: November 2022

An interview withChris “Skip” WilsonVP, Brand MarketingAI-generated art can be weird, beautiful, remarkably on point, hilariously off the mark and, at times, oddly terrifying. It lives comfortably in the uncanny… Continue reading »

The post Shutterstock Is Embracing – And Grappling With – The Ethical Conundrum Of AI Art appeared first on AdExchanger.

The math is simple for full-service out-of-home media company Outfront Media: Social plus out-of-home equals social out-of-home. Chief marketing officer Jodi Senese told Adweek the OOH sector has been undergoing a digital evolution over the past decade, adding, “A lot of the assets have turned digital, with live boards that look like giant iPads on…

The updated outlook from BIA Advisory Services projects a 0.5% overall decline that reflects uncertain economy, lack of major elections in 2023.

The Thanksgiving to Cyber Monday online shopping bonanza was in full effect this year. But it’s hard to make judgements about whether this season is helping buoy retailers and brands… Continue reading »

The post Thanksgiving Shopping Numbers Were Huge – But Did Retailers Benefit? appeared first on AdExchanger.

In a few weeks, Sheryl Crow has a barroom battle with Gwen Stefani on USA Network, followed by the premiere of a Christmas movie on CBS that she produced.

A new report shows that national gasoline usage barely changed in 2021, despite increasing EV adoption.

Now that live events are starting up again, here are some tips on how to get back out there, while staying safe and sane.

Audio streaming platform Spotify unveiled this year’s Spotify Wrapped Wednesday, and it is highlighting Latin artist Bad Bunny as this year’s most streamed artist globally on the platform through a video campaign. It’s Bad Bunny’s third consecutive year as the most-streamed artist globally, marking the first time any artist accomplished this on Spotify. Spotify For…

Podcast platform Acast has made its self-serve ad platform widely available to all advertisers, including those running campaigns as low as $250, ahead of an uncertain economic climate. The tool has been running for two months, available for just 100 of Acast’s ad customers, and is already seeing early signs of success. The tool lets…

In an economy filled with dark clouds, marketers got some light relief during the busy Black Friday and Cyber Monday weekend: In general, it was cheaper to advertise on Meta compared with the year before, signaling somewhat a return to normalcy, while ad rates on TikTok again grew, albeit from a smaller base. As measured…