Month: November 2022

Twitch launched a livestream shopping event with products chosen by Amazon’s Brand Partnership Studio, influencers, and sponsored brands.

In “listening sessions,” Texas managers said employees fearful of the state’s abortion restrictions couldn’t work from home or transfer to another office.

Business directory and crowdsourced review forum Yelp commissioned a survey by Material to review the reviews on its platform. The survey of roughly 2,000 Americans found that respondents read a median of five reviews about a business to inform their spending decisions, and 77% are currently reading more online reviews than they ever had before….

Back in October, legendary skateboarder Tony Hawk posted a video to Instagram showing Hawk on his skate ramp in Vista, Calif., challenging gravity. Hawk speeds to the top of his vertical ramp, turns his back, then slides the front truck of his skateboard on the rail while the rear truck hangs in space. A split…

For the first time in Adweek’s Agency of the Year program, we’re releasing the shortlist of agencies considered for each of our Agency of the Year categories. Adweek has expanded the categories this year, adding Midsize U.S., Small U.S. and Multicultural to the existing program of U.S., Global, International and Breakthrough. For the Multicultural category,…

With the holiday season in full swing–and many people starting their shopping as early as August–Adweek explored the latest trends during Elevate: Future of Shopping. The Nov. 16 event explored trends like livestreams, social commerce and BNPL (buy now, pay later). Executives from brands like Klarna, Amazon and Kroger were on hand to lend their…

With Russia’s ongoing invasion of Ukraine being fought throughout the winter, the continued conflict in Syria and the growing devastation from natural disasters, UNICEF has used its holiday campaign this year to remind the public of the needs of children and how the smallest gift of help can change a life. The organization works in…

Initiatives to protect children on digital platforms have seen recent setbacks, putting more of the onus on parents to police their kids’ online experiences. In the U.K., the government plans on removing proposals of its Online Safety Bill that would force Big Tech platforms to remove harmful content. Meanwhile, Twitter’s recent job cuts have reportedly…

Katie MaddingChief Product Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Madding,… Continue reading »

The post SKAN 4 Overview: Everything Advertisers Need To Know appeared first on AdExchanger.

SSPs had traditionally been among the first in the ad tech ecosystem to build profitable businesses. But their future in the programmatic tech stack is uncertain because they’ve evolved from publisher-centric technologies to demand aggregation businesses, often competing with their biggest customers: buy-side platforms or DSPs.

The post The Role Of SSPs Is Changing. Here’s How They Can Adapt appeared first on AdExchanger.