Month: December 2022

When a user creates a House on the Clubhouse platform, they can create a recurring hangout (or regularly scheduled meeting) for the House that will occur with their desired frequency, beginning on their desired date and time. For instance, a user could have their recurring hangout take place once per month. If you ever need…

Snapchat now allows users to gift a Snapchat+ subscription to their contacts in the social networking application. Users can purchase a one-year Snapchat+ gift subscription for another Snapchat user for $29.99. Our guide will show you how to give a Snapchat+ subscription to a friend from within the Snapchat mobile app. Note: These screenshots were…

“Twitter ui by next week,” quipped @oliviatheehye, retweeting another user’s posting of a trademark TikTok video.

The series was created in partnership with Band of Sisters who use their years of experience to bring attention to the micro-moments rooted in gender bias that create barriers to inclusion for women.

Are the sometimes entertaining TV upfront events now a cancelled TV series?

Paramount Global’s unilateral decision to abandon the glitzy, party-like yearly TV programming events that nearly all
major TV network groups traditionally run may seem frivolous to some.

Others think these types of upfront presentations are still key marketing pieces of any TV network promotion, providing
high-profile entertainment value that is always part of putting on a “show.”

But perhaps all that is beside the point. While we know it’s a show, it’s also a business.

The
fact that Paramount Global decided some six months before the upfronts are set to commence to pull the plug says a lot. Some TV-media executives believe upfront presentations are past their usefulness
— especially in a cord-cutting, streaming world.

Mind you, Paramount’s decision comes just days after NBCUniversal said it would be returning to Radio City Music Hall for its standard upfront
presentation.

After a couple of years of pandemic-disrupted TV business environment, where suspended live upfront events gave way to modest virtual video presentations by 
advertising/media executives, some executives wanted a return to “normal” business times. We get that.

But at the same time, the ever-weakening linear TV network viewer usage is an
issue.

How can we now market linear TV networks when they still brings in hefty TV advertising business to companies — as well as providing big-time advertising platforms support for
company-owned streaming apps.

Over the past few years, in an adjustment to a new marketplace, many multi-TV network-based TV companies would try to cram all their wide-ranging TV and media
efforts into a two-hour upfront event — broadcast TV networks, cable TV networks, sports and news content, and associated digital media efforts.

But sometimes their “fringe” media business
would get just five minutes of time at the upfront — not nearly enough to sell the merits of the business.

To a great extent, this was why new Paramount Global advertising chief John Halley
decided to opt for smaller, media agency and/or client-specific meetings to replace the upfront TV presentations.

This is not entirely new. From time to time, some cable TV network groups
opted to go in the same direction — abandoning upfronts and shifting resources to small meetings.

Upfront presentations were never about hard-core pricing and inventory specifics. Media
executives would get further details in meetings following the event and later on, for their media plans when the actual upfront advertising market was underway.

In that regard, if we continue
to use entertainment to curry favor for marketing and media business executives, maybe we just need a new entertaining spin.

After all, aren’t those business pros also TV, movie, and media
consumers? 

Bryant is replacing former CMO Mary Beth Keelty, who will move into an leadership role at the recently rebranded Brand Performance Network (FKA Stagwell Media Network).

A merger of media giants, the rise of sports gambling ads, and the expansion of ad-supported streaming were three of the biggest TV news topics of 2022.

From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022. As part of Adweek’s year-in-review coverage, we asked 17 TV ad sales chiefs and buyers to reflect on the biggest marketplace changes over the last year. Though measurement was seemingly on everyone’s mind, other topics…

Throughout 2022, agency leaders faced activists hellbent on holding firms accountable for the work they do for major polluters. In 2023, policymakers are joining the chat. Much of this year’s activity was seen at the Cannes Lions Festival of Creativity. The ad industry returned to the French Riviera for the first time since the beginning…

When Drake and 21 Savage dropped their highly anticipated collaboration “Her Loss” in November, fans expected elite beats, playful raps and a megawatt duo looking to parlay the success of a No. 1 single into an enjoyable long-form album. What no one expected was a subliminal diss of stale marketing strategies in the music industry….