Month: December 2022

Public policy apparently isn’t hardcore enough for Elon Musk, either. Despite regulatory scrutiny in the U.S. and abroad, Twitter laid off members of its public policy team Wednesday night, Erin Woo of The Information reported. It was unclear how many people were affected, and anyone at Twitter answering questions from the media is long gone,…

Cloud infrastructure technology services are converging on the media and ad tech industry. The sleeping giant is Amazon Web Services. And AWS has woken up.

The post AWS Clean Rooms Presage A New Era Of Cloud Infrastructure Taking Over Ad Tech appeared first on AdExchanger.

More than two-thirds of consumers on average said advertising had become more diverse, while 12% said it had become less diverse.

Siding with Meta Platforms, a federal appellate court on Wednesday refused to revive a lawsuit accusing the company of violating a federal robotexting law by sending unwanted messages.

Working with media agency Giant Spoon, MassMutual says it is looking to deepen its relationship with new audiences on its hometown turf of Boston with a sports media engagement that goes beyond
traditional ad placements and TV spots.

Madison Square Garden Entertainment’s use of facial-recognition technology is spurring new controversy this week, in the wake of news that Radio City Music Hall denied admittance to a lawyer who was
attempting to take her daughter to a Rockettes performance.

Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched a campaign to curb misinformation on climate change through ad formats.

The bulk of ad spend on Roku and Amazon Fire TV is through virtual pay TV providers such as Hulu + LiveTV, Pluto TV, Tubi, FuboTV and Sling TV. In November, 71% of Roku ad ad spend and 62% of Fire TV
ad spend was through vMVPDs.