Opened 131 years ago in 1891, Carnegie Hall is a 19th-century relic that you half expect to be lit by gaslight.
The Year the NFT Died and Came Back to Life
The market for non-fungible tokens took a nosedive this year. Now, die-hard evangelists think the key to success is finding different ways to use them.
Most-Read ‘Mobile Insiders’ (But Don’t Waste Time Rereading Them)
The top ones were about games people play, learning to live without smartphones, and spending less time with a certain KPI.
Mars Wrigley North America’s New CMO Gabrielle Wesley Leads M&M’s Back to the Super Bowl
M&M’s is officially returning to the Big Game, and it’s doing so with a new CMO at the helm. Today, Mars Wrigley North America confirmed M&M’s participation in next year’s Super Bowl under the guidance of its newly appointed chief marketing officer, Gabrielle Wesley. The brand last participated in the event in 2021 with its…
Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again
Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for being more effective after many viewings, as repeating a message multiple times can increase brand awareness and consumer recall, if done correctly. But some ads make great first impressions. They grab the viewer immediately and…
25 TV Execs and Insiders on 2022’s Most Important, Yet Overlooked, Trends
The 2022 TV year included a $43 billion mega-merger, an influx of FAST channels, AVOD tiers and constant executive shuffling. And with all that disruption, it’s easy for other important television trends to get overlooked. As part of Adweek’s year-in-review coverage, we asked 25 of the top TV executives from broadcast, cable and streaming outlets;…
Video Games Are Dominating Hollywood and Changing Viewing Habits Forever
Some of the best TV right now has been coming from delightfully and unabashedly nerdy sources. TV adaptations of The Wheel of Time, The Rings of Power, The Sandman and House of the Dragon are streaming beloved storylines from high fantasy and sci-fi literature to living rooms across the world. Leveraging IP with an established…
Platforms Are Pivoting to Video. Publishers, Again, Follow Suit
Beginning in the summer of 2020, social media platforms including Facebook, Instagram and YouTube–as well as Pinterest, Twitter and even Amazon–began launching and promoting vertical video products in a sweeping response to the ascendant popularity of TikTok. While consumer adoption of the format has skyrocketed, the pivot has prompted publishers, particularly those that rely heavily…
CTV Is Maturing, But Measurement And Big Picture Challenges Remain
Dramatic shifts in consumer viewing habits during the pandemic have led, predictably, to an intense focus on the corresponding connected TV (CTV) advertising opportunity. CTV ad spend is growing leaps
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Snail Mail Still In The Race; Who Wins If Twitter Loses?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snail Mail Prevails Apple’s AppTrackingTransparency sent advertisers looking beyond Meta and Google for attribution-based advertising. Most of those budgets
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