Recently formed media agency Anagram has added several executives to its leadership team, including Keisha Andrews as head of media.
EssenceMediacom Wins Global PlayStation Media Duties
The client spends an estimated $170 million worldwide according to agency research firm COMvergence.
Is Big Tech In Big Trouble?
The news has been full of stories about layoffs from the Big Tech firms. Does this tell a story of trouble brewing among the Big Tech companies, or are they simply a sign of challenging economic
times?
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Audi Drives Performance With An Attention-Based Bidding Algorithm
Advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact on the lower funnel, including conversion rate. Luxury car manufacturer Audi recently experimented with using
The post Audi Drives Performance With An Attention-Based Bidding Algorithm appeared first on AdExchanger.
Mastodon Is Hurtling Toward a Tipping Point
As the niche, decentralized social networking platform rises in popularity, it faces rising costs, culture shifts—and potential legal risks.
PPG to Remain Official Paint of NHL in Canada, US
PPG will continue on as the official paint of the National Hockey League in Canada and the U.S. following a three-year extension of their North American partnership. Financial details and terms were not disclosed. Pittsburgh-based PPG will participate as a sponsor of the 2023 Discover NHL Winter Classic, in which its hometown Penguins will visit…
Resale Exploding Is Not an Automatic Win for the Climate
More people are buying pre-loved items as they make greener choices, but there’s a long way to go to fix the fashion industry’s climate ills. Between 2021 and 2022, brands’ adoption of resale grew by more than 300%, according to a report by resale platform thredUP, with dozens more apparel companies expanding their online stores…
The Overlooked Upsides of Algorithms in the Workplace
Author and labor lawyer Orly Lobel says AI can help mitigate human biases in hiring and compensation.
Can Livestream Shopping Live Well On Social Media?
Live shopping, notoriously popular in China, could be what keeps older platforms now creeping into TikTok’s shadow relevant.
How Vacation Rentals Are Tapping Into Fandoms to Spur Bookings
Not many of us will get the chance to sit by the fire in a cave full of Whoville delicacies like Who Pudding during the winter, or ghost hunt in a firehouse equipped with proton packs for Halloween. These unique worlds have been transformed into a reality through rental spaces where fans’ favorite stories are…