Meta rolled out Advantage+ shopping campaigns for e-commerce and retail advertisers in August. Now, the artificial intelligence-powered ad solution has shown enough promise in its first few months for the company to extend it to verticals, such as consumer packaged goods, entertainment, media and technology. The thinking behind Advantage+ shopping campaigns is to leverage AI…
How Dstillery And PurpleLab Are Targeting Pharma Ads Without Personal Identifiable Information
When it comes to identity data in pharmaceutical advertising, less is more. At least that’s the bet data platform Dstillery and healthcare data analytics company PurpleLab are making. When Google
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BrewDog Reprises CMO Role to Drive Business Forward
BrewDog has reinstated its chief marketing officer (CMO) role, promoting marketing director Lauren Carrol to lead its team. Though it’s known for its provocative marketing stunts, the move marks the first time the brewer has filled the position since its first (and only) CMO left the business in January 2019 after just three months. The…
Ad Market Falls For 6th Consecutive Month In November, Signaling Potential Recession
Year-to-date, Standard Media Index estimates U.S. ad spending still is up 2.4% due to exceptionally strong first-quarter ad spending. The analysis shows top ad category share eroding over time.
Cattle Battle: Ranchers Vs. Shepherds In ‘Yellowstone’ Prequel ‘1923’
The new series is a prequel to “Yellowstone” and a sequel to “1883,” which was the first prequel to “Yellowstone.”
Before Performance Max, There Was Google’s App Campaigns, Muddying Transparency
Automation is taking hold of the ad industry, and marketers are grappling with the idea of balancing transparency with effectiveness, spurred by interest in Google’s year-old tool Performance Max. And if history is to be believed, performance often wins. But that doesn’t mean marketers are happy about it. Back in 2017, Google told mobile advertisers…
In Search Of A Little Good News
Enough crappy stuff has piled up this past year without me putting a toxic cherry on top with my last post of the year.
Tired, Filthy, and Overworked: Inside Amazon’s Holiday Rush
The retailer’s warehouses are flooded with packages. Workers say that means mandatory extra shifts and faster-paced work.
Brand Loyalty and Broad Experiences Give These First-Time CMOs a Fresh Perspective on Marketing
Kristyn Cook has never served a day as a company’s chief marketing officer. When she assumes that role for State Farm on Jan. 1, 2023, however, she’ll do so having lived with parents who were State Farm agents since she was 11, opening her own State Farm agency in Chicago 15 years ago and helping…
Thinking Outside The (Subscription) Box With Misfits Market
When online grocery subscription service Misfits Market was founded in 2018, it took a page right out of the DTC advertiser’s playbook, says Holly Eagleson, VP of marketing. But since
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