Month: December 2022

The report also found that the cost for digital services has risen sharply-as much as 50%– since 2011 when the WFA first started doing the report. CRM services have also risen sharply per the report.

Putin, Xi and Khamenei all had a bad year, while populists suffered defeats and made some advances.

Gaming has a lot of underrated benefits, potentially serving as a therapeutic tool during times of stress and a bonding activity for many. Some of our best memories can come from playing video games, inspiring nostalgia when reflecting on the characters and legacy franchises that have impacted our lives. Leaning into the potential every game…

Pundits will wax poetic about his decision to step down, but I suspect his “vox populi” stunt is just a cover story for the mounting pressure he’s likely facing from Twitter’s other largest
shareholders, not to mention those of his other businesses.

An in-depth study the IPG Mediabrands agency conducted with audio giant SXM found culturally relevant audio ads outperform general market ones.

Decision leaves Amazon and YouTube to battle it out, according to industry reports.

“Demonstrations like this not only provide us an opportunity to participate in a huge cultural event, but also give us experience in how to apply emerging technologies in the most creative and
impactful ways in OOH media.”

Following years of good DE&I intentions, big pharma brand Sanofi is rigorously auditing its media buys to understand its compliance, as well impact on media performance.

What potential financial cuts might be coming to streamers — perhaps to all platforms — in 2023?

Kinsella was president of TVSquared when Innovid acquired it in March.