Chan succeeds KC Sullivan, who became president of CNBC in August; reports to Linda Yaccarino.
How Wendy’s Is Turning an All-American Chain Into a Brand for Brits
Since its U.K. relaunch in mid-2021, Wendy’s has opened 25 restaurants in the market, with sites in London, Sheffield and Brighton. Now, following a successful 18 months, it has ambitious plans to ramp things up with new spaces in Liverpool and Greater Manchester. The Republic of Ireland is also on the menu for 2023, with…
NBC Rolling Out ‘The Wheel’ For Last Two Weeks Of 2022
“The Wheel” is a trivia quiz show in which contestants from all walks of life answer questions with help from celebrity guests.
As the Platforms Stumble, Some Publishers See Increased Ad Spend
For nearly a decade, the digital advertising ecosystem has been dominated by a handful of social media platforms, whose data-rich targeting, ease of use and reliable performance revolutionized the field. But according to proprietary data collected for Adweek by executive research firm NewtonX, a confluence of emerging factors has loosened the platforms’ stranglehold on the…
Consistent Reporting and Accuracy, Buyers Face Retail Media Growing Pains
Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions the retailer reported, the ad should have generated way more clicks. “[I asked the retailer] ‘Do you measure impressions with [trade body] Media Rating Council standards?'” Marsten said, only to…
As 2023 Looms, Holding Companies’ Return to Office Plans Are Clouded in Uncertainty
Agency executives want their people back in the office. They would rather not waste away their real estate–which has been redesigned to accommodate collaborative work–but they also don’t want people who prefer working from home to resign in protest. Every major holding company has told Adweek that it hasn’t issued an official mandate in writing…
Top 10 Plant-Based Food Marketing Moves of 2022
American consumers may have lost some of their appetite for faux meat, but they’re still snapping up non-dairy ice cream, veggie-centric snacks, grain-based milks and egg substitutes at grocery stores, restaurants and fast food chains. As the $7.4 billion U.S. industry has continued to grow, it has seen an explosion of products, meaning that distinctive,…
WFA Reports Clients’ Average Payment Time Has Increased to 60 Days
The average payment terms from clients now stand at 60 days with–on average–a third of agencies having been forced to extend their terms in the past 18 months in order to land contracts, with a quarter of businesses working on 90 day terms or more. The Global Agency Remuneration Trends Update report by the World…
More Performance, Less Transparency: Inside Meta’s Advantage+ Shopping Black Box
Meta Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds like one. It’s Meta’s version of a first-party data-based ad
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Programmatic Transparency Will Help CTV Scale
TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – but unlike on linear – advertisers can use programmatic to get scale across connected
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