Marketing Morsels: Hellman’s Mayo-Nog, Doritos After Dark, Skyy Weddings and More

Welcome to Marketing Morsels, our weekly selection of delectable brand stunts and ad campaigns. This week’s menu features projects from Doritos, Skyy Vodka, Hellman’s, Plant Power and more. Enjoy the assortment! Morsel #1: Hellman’s mixes up a Frozen Mayo-Nog cocktail for the holidays Today in holiday beverages whose names make you gag, Hellman’s has posted…

LG-Owned Alphonso Just Ousted Its CEO And Executive Chairman

The leadership team is out at LG Ads Solutions. As of Friday, at least two of Alphonso’s top brass were pushed out, including CEO Raghu Kodige and Alphonso co-founder and

The post LG-Owned Alphonso Just Ousted Its CEO And Executive Chairman appeared first on AdExchanger.

Facebook Video Insights API Now Includes Reels Metrics

Meta followed up its rollout of the Facebook Reels API (application-programming interface) in September with this week’s addition of Reels metrics to the Facebook Video Insights API. Developers can obtain and analyze the following Reels performance metrics for a Facebook page, for each individual video over the lifetime of the content: average minutes viewed, comments,…