Advertisers will be able to address questions including whether their campaigns are reaching diverse audiences sufficiently and to what extent they are supporting diverse media owners and other
vendors.
vendors.
Musk Suspends Leading Journalists From Twitter
Says journalists violated new rule against tweeting about private jet tracking — a practice he originally vowed not to penalize.
How to Stop ChatGPT from Going Off the Rails
The viral chatbot wasn’t up to writing a WIRED newsletter. But it’s fluent enough to raise questions about how to keep eloquent AI systems accountable.
Warner Music Experience Crafts Snapchat AR Try-On Lens for Gorillaz
Warner Music Experience created a Snapchat augmented reality try-on lens for Grammy Award-winning virtual band Gorillaz. Snapchatters can access the lens via Lens Explorer or Snapcode, and selecting Tap to Scan will virtually outfit the user in two new Gorillaz sweatshirts, enabling them to tap for different colors. Warner Music Experience The lens will also…
Hugo Boss Hires JD Sport’s Marketing Director Nadia Kokni
German fashion brand Hugo Boss has announced Nadia Kokni will join as senior vp of global marketing, taking over from Miah Sullivan. Kokni starts Jan. 1 and is joining from JD Sports Fashion where she was global group marketing director. At JD Sports, she is cited with placing a focus on elevating youth culture. Kokni…
Hallmark Hanukkah Movie Is A Battle Of Dueling Delis
The amazing thing about this new Hallmark Hanukkah TV movie is that it is just like all of the network’s Christmas movies, except that everybody’s Jewish.
The Growth of Retail Media: Unveiling the Opportunities and Challenges
Retail media is expected to exceed $50 billion in the United States in 2023 alone, representing 20% of total U.S. digital ad spend. As a result, consumers are dictating the pace of the funnel to be faster than ever before. Danielle Brown, svp of data enablement and category strategy for advertising sales at Disney Media…
Peugot and Opal Owner Stellantis Names New Senior Marketers for Europe
Automaker Stellantis has hired Rebecca Reinermann as its new lead marketer for its Opel and Vauxhall brands following the promotion of Patrick Fourniol to become its new European chief of brand marketing and communications. Reinermann, who has over 15 years of working in marketing across major automotive brands, will join Jan. 1 from Fiat Chrysler…
Closing the Gap Between Ad Buyers and Publishers in Connected TV
Businesses want the process of buying ads on connected TV to mirror the advantages of buying linear, with the added efficiency of digital trading. But technical challenges exist around transparency, brand safety and the nature of the content. At Adweek’s NexTech 2022 summit, Isabel Rafferty, CEO at Canela Media; Alex Stone, svp of advanced video…
Big Tech Laid Off Thousands. Here’s Who Wants Them Next
Governments, nonprofits, and small startups hope to scoop up people let go by the likes of Meta and Amazon. It’s their big chance to lure top-tier talent.