Paul Scheer, Rob Huebel to Host Celebrity Yard Sale on Twitch

Twitch is hosting a Celebrity Yard Sale. Streamers Paul Scheer and Rob Huebel will welcome celebrity guests, comedians and fellow Twitch streamers to their FriendZone channel for the two-episode comedy game show, presented by Hyundai, Friday (Dec. 16) at 9 p.m. ET and Saturday (Dec. 17) at 7 p.m. ET. Celebrity Yard Sale takes elements…

MAC’s New Tool Combines Virtual Try-On With Makeup Tutorials

As virtual try-on continues to redefine how makeup brands are reaching consumers, MAC Cosmetics is rolling out a new augmented reality (AR) tool that lets customers sample multiple styles at once through their phones. The feature is designed to replicate the experience of sitting at a makeup counter with built-in looks and tutorials from the…

For Better Results, Target What I Care About — Not Who I Am

Right now, I’m shopping online for a very important purchase: I’m trying to find the right remedy for my allergies. Your best chance of getting my click isn’t serving me

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AdExplainer: Your CPRA Download

Although there are important nuances between the different laws, businesses that have been working toward compliance with the California Consumer Privacy Act and California Privacy Rights Act are in a

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The Big Story: Unboxing Google’s Black Boxes

Google’s Performance Max performs – but with a caveat. Marketers can’t control their campaigns and have no say over where their ads run or even, in some cases, what the

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Twitter: How to Hide Ads From Your Feed

As users browse their feeds in the Twitter mobile application, they may see promoted tweets that they’re not interested in. Our guide will show you how to hide these ads from your feed. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap the three dots in the top-right corner of…

Quad’s Clients Can Experiment With Pop-Up Shops in Its Latest Office in New York

Since New York is the mecca of marketing and advertising, it makes sense that a marketing company would want to wriggle like a worm into the core of the Big Apple. Looking to increase its visibility and fill client needs, marketing experience company Quad is opening an office in New York, located at 32 Irving…