One-dozen official National Hockey League partners will host activations at the NHL Winter Classic Plaza Dec. 30 and 31, with newcomers including BioSteel, Caterpillar, DraftKings, Extreme Networks and Fanatics. The Pittsburgh Penguins will visit the Boston Bruins at Fenway Park, home of Major League Baseball’s Boston Red Sox, Monday, Jan. 2, at 2 p.m. ET,…
TikTok What’s Next Report 2023 Pegs Next Year’s Trends
TikTok released its third annual trend forecast Thursday, TikTok What’s Next Report 2023, aimed at giving marketers some insights into how consumers’ wants and needs will change in the upcoming year and how they should adjust their off- and on-platform strategies. The video creation platform wrote in a blog post Thursday, “Throughout the past 12…
Pringles to Return to Super Bowl for Sixth Consecutive Year
Potato chip brand Pringles will return to the Super Bowl for 2023 as it continues to explore how football fans across the country get “stuck in” and see the snack as a part of the celebrations. This will be the sixth consecutive year that Pringles has run an ad during the Super Bowl, with the…
New Identifiers Present a ‘Watershed Moment in Marketing’
Since Google announced plans to deprecate third-party cookies in Chrome, we’ve seen a number of cookie-alternative identity solutions emerge. As more players enter the space, figuring out how to segment and measure audiences is becoming increasingly convoluted. Delphine Hernoux, chief data and analytics officer at Wavemaker, and Joe Anthony, chief executive and founder at Hero…
Echoes Of Alec Baldwin As Bullets Replace Blanks In Sleuthing Nun Series
A storyline on a British mystery series was eerily similar to the real-life story of Alec Baldwin and the prop gun he fired last year on a movie set.
NHL Winter Classic Features Partners Including Honda, Biosteel, Discover
Honda, the official automotive partner of the NHL in the U.S., will display vehicles at Boston City Hall for fans to check out.
November Posts Second-Highest Viewing Of The Year, Streaming Up 10%
Total day TV usage of persons 2 years and up for November was the second-highest viewing month this year — up nearly 8% vs. October, according to Nielsen’s The Gauge measure.
A Ukrainian Agency Reinvented This Classic Christmas Carol to Help Children in the War
“Carol of the Bells” is one of the most popular Christmas carols, even appearing in the classic holiday film Home Alone. But many people are unaware of its origins: It didn’t start as a Christmas tune, and in fact, comes from a Ukrainian folk song called “Shchedryk” (“little sparrow” in English). So it’s fitting that…
Economic Uncertainty Might Actually Drive More Ad Spending
Uncertainty is the bane of getting deals done. And the last few quarters have had their fair share of uncertainties, from supply chain issues to the possibility of a recession, leading to a slowdown in scaled ad tech and mar tech mergers and acquisitions. But how strong are the fundamentals of the digital ecosystem for…
Spotify Scales Back on Live Audio Programming
Spotify revealed it’s ending a handful of its live audio programming from Spotify Live, months after the venture rebranded in April this year. According to the company, it will continue producing sports shows like The Fantasy Footballers and The Ringer MMA Show. While four review and lifestyle shows will be pulled, including Deaux Me After…