Verizon Adds Ogilvy to Its Creative Roster to Handle B-to-B Marketing
Verizon is adding Ogilvy to its agency roster to handle the brand’s b-to-b account, the brand confirmed to Adweek. “Ogilvy has been added to our agency roster to focus on our b-to-b business, while we continue to work with our long standing partners at McCann on Consumer and other key business priorities,” a Verizon spokesperson…
The EU Goes Rogue on Climate Policy With CBAM
Brussels should work with its allies to punish countries with poor environmental standards, not those with falling emissions such as the U.S.
Jerome Powell’s Finest Hawk Feathers
The Fed Chairman really, really wants you to believe him on inflation.
Child Tax Credit Extortion
Democrats are holding bipartisan business tax provisions hostage for a $1 trillion partisan program.
After Further Revue, Twitter to Shut Down Newsletter Publishing Platform Jan. 18
Twitter is shutting down Revue, the newsletter publishing platform it acquired in January 2021. Revue founder Martijn de Kuijper said in a post on the company’s website that the platform will shut down Jan. 18 and all data will be deleted, adding, “This has been a hard decision because we know Revue has a passionate…
They Want to Shut You (and 303 Creative) Up
The Trump Twitter kerfuffle is the tip of an expanding antispeech iceberg
Murder, Mystery and White Claw: Netflix Partners for a Glass Onion-Inspired Whodunit
There’s no better way to pass time during a family get-together than enjoying a cold drink while solving a murder. Luckily, Detective Benoit Blanc has a new case just in time for the holidays. As a way to engage mystery fans for the upcoming Netflix film Glass Onion: A Knives Out Mystery, White Claw Hard…
Upfront Week 2023 Begins to Take Shape as NBCU Sets Radio City Return
NBC Universal is being upfront about its 2023 plans. Top line In an end-of-the-year note to employees on Wednesday, Linda Yaccarino, chairman, NBCUniversal, advertising and partnerships, revealed several major 2023 event dates for the company, including announcing NBCU would return to Radio City Music Hall on May 15 for its upfront week presentation. Between the…
5 Major Takeaways From This Year’s ANA B-to-B Marketing Virtual Conference
When Sherwin-Williams was looking to gain market share in its b-to-b category, it teamed up with agency Wunderman Thompson on a color obsession series. Creativity fueled the “Thinking in Color” campaign, which aimed to reach architects. The rise of creativity in b-to-b marketing was one of several key topics that the industry’s top b-to-b marketers…