Month: December 2022

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Christin Klein, U.S. head of tech, shares study findings that demonstrate just how engaging the technology is for consumers. Amid growing economic uncertainty, global headwinds and adjusting to a post-pandemic era, this holiday season is feeling different. Holiday spending was…

Marketers have pledged billions of dollars over the past couple of years to fund minority-owned media. But delivering on those promises has been harder than flipping a switch. Rhonesha Byng, founder and chief executive officer at Her Agenda, and Lisa Torres, president of Cultural Quotient at Publicis Media, took the stage at Adweek’s NexTech Summit…

Colombian commercial banking company Banco de Bogot? is breaking traditional holiday messages with its “Christmas changes us, let’s stay that way” campaign, which aims to raise awareness around discrimination and disability all year. In collaboration with agency Fant?stica, the campaign encourages kindness year-round and highlights issues happening across the world, especially in marginalized communities. As…

There’s a scene from the Golden Girls–season 1, episode 22–in which Blanche (Rue McClanahan), Dorothy (Bea Arthur) and Rose (Betty White) are commiserating at the kitchen table. Raiding the refrigerator for a suitable late-night snack, Blanche pulls out a chocolate cheesecake. The staccato exchange that follows was a signature element of the show. “You bought…

Smart TV manufacturer VIZIO announced a census-representative panel built using automatic content recognition data from Inscape, VIZIO’s ACR data subsidiary. VIZIO has access to ACR data from roughly 21 million

The post VIZIO Builds A Measurement Panel With ACR Data appeared first on AdExchanger.

Cannabis brand Ayr Wellness latched onto Mother’s Day by using images that could’ve been marketing spa packages or weekend getaways. But the language–“Canna mom escape? She’ll THC-you later”–made clear the kind of self-care product on sale. Popular social tonic Cann, meantime, continued to spar with Big Alcohol in a short film for the holidays showing…

The new majority can undo the Democrats’ linguistic vandalism.

The agency will handle media planning and buying for the mass marketed dental services brands servicing more than 35,000 patients in 45 states.

American Express–which has made immersive experiences core to its identity alongside generous member benefits and small-business advocacy–went hard in the paint for its latest activation. The brand hosted the American Express x NBA 2K23 Lab in New York’s Soho neighborhood Dec. 8-11, giving fans of the league a chance to score more than just points….

Upon viewing a great piece of work, other auteurs automatically think, “that’s so good, I wish I’d made it.” That’s the concept behind Adweek’s Jealous List, and as it returns for another year, we take a look back at some of the best spots in a year when creativity thrived. We asked dozens of top…