Month: December 2022

At the same time, Black, Asian, and Hispanic representation in video ad creative declined this year, according to the study, by Extreme Reach.

Cinemark is expanding its deal with ESPN to more of its theaters in offering end-of-the-year bowl games. Viewers can reserve seats by purchasing a concession package that includes a ticket and
concession credits, for each of three College Football Playoff games — the semifinal games and the championship game.

Chrome users who are suing Google for allegedly collecting data about people who browse the web in “incognito” mode can’t seek monetary damages on a class-wide basis, a federal judge ruled this week.

Users with access to the test feature can tap a “full screen” button when watching a video to flip the video horizontally, which makes longer-form video easier to watch.

Citing privacy and security concerns, federal lawmakers on Tuesday introduced a bill that to ban social app TikTok in the U.S.

When you come at the king, you best not miss. Facebook came at LinkedIn and missed. Facebook users began seeing notifications this week that Jobs on Facebook will be history as of Feb. 22. Clicking on the notification brings users to a help page that reads, “Jobs on Facebook will no longer be available on…

UK-based publisher LADbible Group is testing post-cookie alternatives and building its contextual targeting capabilities. But the social-first publisher has yet to be convinced that any of these alternatives will be

The post LADbible Is Still Praying For Its Post-Cookie ‘Silver Bullet’ appeared first on AdExchanger.

Reddit reached its first ever enterprise partnership agreement with Omnicom Media Group in the U.S. in March 2021, and Wednesday, the two companies headed north. The platform and the global marketing and corporate communications company revealed an enterprise partnership in Canada that will enhance the value of media spend on Reddit for clients of OMG…

Global advertising spend is set to increase at a slower pace by 3.8% next year, reaching $740.9 billion. It is predicted to strengthen the year after at 4.8% despite the economic slowdown currently faced by the world economy, with retail media expected to grow by more than one-fifth. According to Dentsu’s biannual Global Ad Spend…

Media planning/buying ironically also achieved the highest satisfaction levels among clients for any type of agency services.