In what appears to be an industry first, the ARF’s ‘Journal of Advertising Research’ is partnering with an audience measurement supplier to promote original industry research.
For Crypto Publishers, Boom and Bust Are Two Sides of the Same Coin
Over the last two years, as the value of the cryptocurrency market reached dizzying new heights, publishers that covered the industry shared briefly in its wealth, with exchanges like Coinbase, Crypto.com and FTX spending lavishly on advertising to acquire new customers. But since April, declining adoption and waning consumer trust in the technology have led…
How Should You Cut Through the Noise of This Year’s Headlines?
WIRED’s editor in chief reflects on a cacophonous year in Big Tech, crypto, and more, and predicts where 2023 may lead.
Ten Years After, Local Media Shop Embodies Sandy Hook
When Mediassociates moved to the hamlet months before the tragedy, it had to decide whether to stay. It did and President Jeff Larson says it has defined what the agency has become — a part of the
community.
community.
The 10 Best New TV Shows of 2022
After praising the year’s 10 best TV shows, it’s now time to honor the new 2022 series that, despite hitting the marketplace in a year boasting more television content than ever before, still managed to make their mark and connect with audiences. It was particularly tough to do so at a time when so many…
Agency Ad Consensus Falls Again On Dentsu Year-End Update
Dentsu slashed its 2023 global ad growth estimate to 3.8%, down 1.6 percentage points from the 5.4% it projected in its last forecast in July.
Uber Tells the Stories of Heroic Ukrainian Drivers
Under the ongoing onslaught of Russia’s invasion, ordinary Ukrainians perform heroic and selfless acts every day to help their fellow citizens. Ride sharing app Uber is helping Ukrainian drivers tell their stories and experiences of facing war to the world in a campaign to raise donations for the country’s United24 foundation. The “Keep Ukraine Moving”…
Meet Performance Max, The Blackest Black Box Of All Google Ad Products
Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. Fast-forward to
The post Meet Performance Max, The Blackest Black Box Of All Google Ad Products appeared first on AdExchanger.
Sam Bankman-Fried Faces Fraud Charges, Lawsuits Tied to FTX Collapse | WSJ
Consumers Are Running To Mobile Apps – Why Are Marketers Holding Back?
Brand marketers are still hesitant to lean into a mobile-first approach, particularly in programmatic. But with the mobile app economy predicted to grow to $156 billion by 2023, why the
The post Consumers Are Running To Mobile Apps – Why Are Marketers Holding Back? appeared first on AdExchanger.