Month: December 2022

In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter are joined by Jay Sethi, CMO of Diageo Beer Co. at Diageo. Sethi paints a picture of multicultural neighborhoods sharing the foods and flavors they love, thus expanding one another’s taste and perspectives. Sethi backs up this idyllic vision with a unique approach…

The confidence of marketers in the U.K. appears to be growing despite the economic turmoil being experienced around the world, with the majority having seen their marketing budgets grow this year. According to The CMO 75 Report released by the Chartered Institute of Marketers (CIM), there has been a rise in marketing budgets for 59%…

Twitch began rolling out its third annual Twitch Recap Tuesday, saying that its community watched 21 billion hours in 2022 and sent some 48 million chat messages via the Amazon-owned streaming platform. While the past two editions of Twitch Recap were shared via email, the 2022 version was integrated directly into Twitch.tv in a more…

Let’s be honest: We sometimes see brands express support for something, and can tell immediately it’s not genuine. Nowadays, consumers can read right through those types of marketing campaigns. Messaging that’s genuine and truly meaningful is what all consumers are looking for. If your company only posts about certain causes or issues once a year…

Advertisers often talk about supporting Black- and minority-owned media companies. It’s Mark Prince’s job to help them turn those pledges into action. As SVP and head of economic empowerment at

The post Truly Supporting Diverse Publishers Means Doing It On The Regular appeared first on AdExchanger.

Durgesh Kaushik joined Reddit in the newly created position of vice president of Asia-Pacific region and emerging markets growth. Kaushik had been senior director, market expansion for Africa, the Americas, the Asia-Pacific region, Europe and the Middle East at cryptocurrency platform Coinbase. At Reddit, he will be tasked with setting the strategy for responsibly growing…

Discord expanded its Connections feature, which allows users to connect their profiles on third-party platforms to their Discord account. With this update, users can set up more than 20 connections, including DeviantArt, eBay ,the Epic Games Store, PayPal, Reddit and Steam. Users have the option to display their connections on their profile. They can also…