A flight attendant may point out emergency exits, pour you coffee and gently prod you back to your seat when the fasten seatbelt light is on, but their job is to get you to your final destination. Eric Edge began his career as a flight attendant for United Airlines in 1998. A switch to internal…
Insider Intelligence Sees Twitter Shedding 32.7M Users by the End of 2024
Elon Musk may be banking on Twitter users forking over $8 per month ($11 on iOS) for subscription service Twitter Blue, but Insider Intelligence foresees a much lower user base to market those premium features to by 2024. The research service is predicting a drop in worldwide Twitter users for the first time since it…
Applications Are Open for Adweek’s 2023 Media Agency of the Year
Applications are now open for Adweek’s 2023 Media Agency of the Year award, which recognizes excellence across categories including Breakthrough, Global and U.S. Earlier this year, Adweek named MediaCom its Global Media Agency of the Year for the second year in a row. The WPP agency won big with the JPMorgan Chase, Google and Coca-Cola…
The 10 Best TV Shows of 2022
After two years of pandemic-related production delays, the networks more than made up for lost time in 2022. As the industry was on track to easily surpass last year’s record output of 559 scripted series, several beloved-yet-long-MIA TV shows–which have appeared on multiple Adweek top 10 lists over the years–finally returned with new seasons. But…
Art Basel Miami Community Embraced Web3—But Use Cases Remain Stuck in Web2
“Subdued” is not a typical description associated with Art Basel Miami. But this year, the twentieth time since the city first hosted the global art and tech fest, that’s the word that fits. The wildly imaginative community representing luxury brands, contemporary art and emerging tech that converges in Miami at the end of every November…
Most Advertisers and Agencies Are Positive About Retail Media in 2023
In 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach their consumers, claims new research. According to a study released by IAB Europe and Microsoft, retail media has become an established element of marketers’ strategies with 90% of more than 800 buy-side stakeholders planning to…
International Sports Organization CMO Talks Rebrand
The International Swimming Federation (F?d?ration Internationale De Natation, or FINA), the body for water sports whose mission is to help everyone in the world learn to swim, has changed its name to World Aquatics. Husain Al-Musallam joined as president in the summer of 2021 with the agenda to drive change across all aspects of FINA…
Dutch Lottery’s Heartfelt Holiday Ad Takes a Father and Son on the Adventure of a Lifetime
In advertising, there are a few fixtures of the holiday season as regular as decorating Christmas trees and popping champagne on New Year’s Eve. Coca-Cola’s Christmas truck goes on tour, British retailer John Lewis tugs at the heartstrings–and in the Netherlands, the Dutch State Lottery brings out the cuddly animals. For the past several years,…
Another Ill-Advised Pivot To Video Is One Reason For Publisher Layoffs
The most commonly cited rationale for publisher staffing cuts has been marketers’ hesitance to spend on advertising amid persistent economic uncertainty. But publishers’ latest pivot to video and increased competition
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In The Post-Cookie Era, Data Collection Must Be More Active And Goal-Oriented
The post-cookie marketplace must be reimagined for active customer data collection in which both the customer and brand are incentivized to create a more direct and reciprocal relationship in which
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