Month: December 2022

There’s a cynical old saying: Hatred breeds excellence. Scoff if you’d like–but not before you hear the story of how that adage created one of America’s best-known holiday gifts: a sturdy little appliance known as Mr. Coffee. Vincent Marotta was a Cleveland real estate man whose business stalled when he couldn’t secure financing. One morning…

In the space of a month, the world’s two biggest SVOD streamers–Netflix and Disney+–have opened their platforms to marketers for the first time, each debuting an advertising-supported tier and ushering in a new chapter of the streaming wars. In March, Disney+ was the first to announce an ad-supported product, which debuted Dec. 8 in the…

Sexual health care company Wisp has, for years, relied on digital channels like paid search, social and affiliate marketing to get the word out about its telemedicine services, which expedite access to sexual and reproductive health care. By last June, Wisp was ready to diversify its media mix, especially as the Supreme Court was slated…

By now it’s clear that anyone betting on the post-Covid inflationary period being a short-term blip rather than the beginning of a long spate of hardship has resolutely lost. Consumer sentiment is increasingly moving from nervousness to existential fear as the “heat or eat” dilemma looms ever larger this winter. As expected, most early responses…

Microsoft had a whole garage to begin its journey to greatness, but Michael Watts didn’t have that luxury. He founded his creative production agency Hook in a closet in his Michigan home–because the garage was already being used by his roommates. Now, Hook boasts more than 100 employees across San Francisco and other locations, and…

In this week’s episode of To Dine For, host Kate Sullivan is joined by Laura Sage, the creator and CEO of Chill, a modern meditation studio. Sage was driven to create Chill by her desire to establish a regular meditation practice for herself and her frustration at not being able to find a meditation studio…

An estimated $213.6 million in national TV advertising was placed on Fox TV networks and NBCU’s Telemundo channels so far through the quarterfinals round, iSpot.tv says, with a collective 8.4 billion
impressions. Additional viewing also took place on Peacock. Event-wide viewing and ad-revenue estimates for the streaming platform were not readily available.

The ads show Amrit Kaur and Pauline Chalamet, both partially in character.