Black Lives Matter, the Covid-19 pandemic and the war in Ukraine have helped make news a bgger part of the mix.
This PSA Switches Its POV to Send a Startling Message About Gender-Based Violence
Gender-based violence is a global crisis that often begins with unhealthy perceptions of masculinity. New work from Canadian social-advocacy group White Ribbon demonstrates that the dangers aren’t just in those perceptions, but just how close many men are to the violent behaviors that spawn as a result. White Ribbon launched a new campaign, “I Knew…
Elon Musk’s Twitter Files Revelations Are Instructive but Not Surprising
Adweek Podcast: How We Chose 2022’s Agencies of the Year
On this week’s episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by Jameson Fleming, Adweek’s managing editor for agencies and brand marketing, to discuss this year’s Agency of the Year award winners and the changes made to our selection process to better reflect the…
The brand forecast for affiliate and partner marketing in 2023
The traditional marketing funnel has more recently been seen as not always an accurate representation of the way many consumers shop, as awareness, interest, decision and action are generally representative of the pre-purchase phase of the customer journey. With this, brands and retailers must then identify how to connect with customers across each stage of the funnel, and that leads them to the affiliate and partner marketing space.
To accompany a recent state of the industry report, measuring the ways brands and agencies are assessing the role affiliate marketing plays in their strategies for 2023, Digiday surveyed over 100 brands and agencies and interviewed experts along the way. The video below highlights what they had to say. The affiliate and partner marketing environment may come with some challenges, but teams are investing in the space and working toward optimizing strategies to continue seeing success well into the future.
Watch this video to see:
- The best way to get value out of the different types of affiliate partnerships available
- The reasons advertisers have turned to affiliate marketing recently and how it’s helping them meet their goals
- How shifting to new attribution methods is helping advertisers to overcome common challenges
Sponsored By: Awin
Pearls Before Swine by Stephan Pastis for Mon, 12 Dec 2022
Dilbert by Scott Adams for Mon, 12 Dec 2022
How Kia’s New Logo Aims to Challenge Tesla and Other EV Companies | Rebrand | WSJ
Media Now Represent A Fifth Of Americans’ Most Indispensable Brands
Instagram, TikTok and Spotify all joined the top 100 “most connected” U.S. brands this year, according to an annual study released by Opinium this morning.
Instagram: How to Use the World Cup Semifinals Chat Themes
Ahead of the FIFA World Cup Qatar 2022 semifinal matches Tuesday and Wednesday (Dec. 13 and 14), Instagram released four chat themes inspired by the countries remaining in the tournament: Argentina, Croatia, France and Morocco. Each of these themes features colors inspired by the respective country’s flag. Our guide will show you how to use…