Month: December 2022

Catalina Crunch started off in 2017 as a purely direct-to-consumer (DTC) brand advertising ketogenic (“keto”) snack products on search and social, including Facebook and Instagram. But, as product demand and

The post Catalina Crunch Cuts Its Teeth On Television appeared first on AdExchanger.

Do augmented reality, the metaverse and virtual reality have a place in the future of work? A survey by Meta of 2,000 employees and 400 business leaders across the U.K. and U.S. indicates that the answer is a resounding yes. Meta wrote in the introduction to its report, which was released Monday, “After three tumultuous…

Google apologized last week for the “inconvenience” it caused online publishers when its ad-managing platform stopped serving ads, but it once again raising questions on the dependency of Google
advertising services.

The action scenes in Netflix’s new globetrotting CIA drama excel in every way, and they are more than enough to carry the show.

AI trained on reams of geological data can indicate where to dig in search of metals crucial to electric cars and other green technology.

The Super Bowl just got a little bit more aromatic. Downy is returning to the Big Game for the first time in 11 years. The Procter & Gamble brand will promote its Unstopables product. The 30-second ad will air during the second quarter and feature a celebrity who is a skeptic of Unstopables’ 12-week freshness…

The holiday season means two things: togetherness and learning what internet users across the globe have been searching throughout 2022 via Google’s annual “Year in Search.” After last year’s focus on healing, this year’s spot shows a universal trend toward wanting to change habits and pursue happiness goals. Created by Google’s Brand Studio and Trends…

The news and business publisher Semafor is on pace to generate nearly one-third of its first-year revenue from SemaforX, its experiential business, according to co-founder and chief executive Justin Smith–a percentage that will likely increase in 2023 as it expands its portfolio from 15 to more than 40 global events. Partly, this is thanks to…

A confluence of factors is leading people in the nation to gravitate toward extremist views.

Most brands don’t deliberately try to attract controversy through their advertising. But sports betting brand PointsBet Sportsbook bucks that trend with its messaging, and it doesn’t plan on stopping anytime soon. To further the brand’s growth in the U.S. sports betting, it recently hired Dublin-based creative agency The Tenth Man for a year. The agency…