If you ask Majority founder Omid Farhang to reflect on the past two years since creating the company, he’d describe a beginning rife with “beautiful accidents and unintended consequences.” Despite how that may sound, he means it in the best possible way. “When we started the company, [the partners and I] put plans in place….
Mischief @ No Fixed Address Is Adweek’s 2022 Midsize Agency of the Year
No agency succeeds by playing it safe. Boring creative doesn’t move the needle for brands, and agencies that peddle in mediocrity dissolve quickly. That has never been a problem for Mischief @ No Fixed Address in its two-and-a-half years of existence. Mischief takes calculated creative risks for brands including Eos, Coors Light and Tinder and…
Translation Is Adweek’s 2022 Multicultural Agency of the Year
While the advertising industry has seen some progress in diversity, equity and inclusion, many agencies have only just begun making efforts toward advancing social justice initiatives and pushing the cultural envelope forward. For example, nearly 50 agencies that previously pledged to support DEI policies dropped those commitments in 2021, citing hesitation within leadership. More recently,…
The Battle Over Work and Welfare
Marketing Morsels: Ornaments for Good, Ocean Spray’s 10-Hour Jiggle and More
This week’s edition of Marketing Morsels is stuffed with delightful–and holiday-themes–samplings from Ocean Spray, Pearl Milling Company, Jim Beam and many more. Enjoy the assortment! Morsel #1: BMO’s shoppable ornament supports women-owned businesses As an extension of its 2021 #WrapTheGood campaign, which featured shoppable wrapping paper, banker BMO and FCB Canada have developed a holiday…
