As the industry grapples with a reckoning on payment terms and the request for proposal (RFP) review process, diverse-, minority- and women-owned companies–those with smaller teams and often without reserves of cash on hand–are often hardest hit. And while areas of the ad industry brace for an economic downturn and tightened ad budgets, some vendors…
The Holiday Travel Blob Has Begun
Remote and hybrid work has reshaped the typical seasonal rush. Airlines and hotels see dollar signs.
Brands Should Be Tapping the Actors on Set for Better Marketing Tips
When Sarah McCreanor, known professionally as Smac, walks onto a commercial set dominated by intricate props, high-end green screens and an intimidating collection of cameras, she is confident that the directors, producers and costume designers have no idea she can present any product to an attentive audience of 2.7 million just by logging onto TikTok….
Pizza Hut Heats Up Its Digital Media Strategy To Drive Incremental Sales
Most people have already heard of Pizza Hut. But high awareness isn’t enough to generate new and consistent sales. Which is why well-known brands like Pizza Hut are looking to
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Home Depot Built Its ESPN College GameDay Sponsorship to Last
The Home Depot first sponsored ESPN’s College GameDay in 2003, when the majority of U.S. viewers watched broadcasts on bulbous cathode-ray tube televisions. At the time, Home Depot centered around professionals and homeowners. It had offshoots like The Home Depot Supply, the Home Depot Landscape Supply and Expo Design Center aimed at a growing housing…
