Timberland’s Ezra Martin Talks Hyperlocal Marketing

In 1973, Timberland – then called Abington Shoe Company – debuted its waterproof yellow boots. In 2023, the outdoor apparel and accessories company will observe the boot’s 50th anniversary. And

The post Timberland’s Ezra Martin Talks Hyperlocal Marketing appeared first on AdExchanger.

How 3 Proposed US Data Initiatives Could Transform Advertising

The Competition and Transparency in Digital Advertising Act, the American Data Privacy and Protection Act and efforts to change Google’s and Apple’s mobile advertising practices would force companies to adopt

The post How 3 Proposed US Data Initiatives Could Transform Advertising appeared first on AdExchanger.