TikTok Moves Its Trust and Safety Personnel Pieces Around Its Chess Board

TikTok is shuffling its trust and safety personnel deck in response to pressure from individual states and the federal government over safety and security concerns. The company is establishing a trust and safety team within the U.S. data security team it formed in June, and the new team will be led by current head of…

A Place For Mom Consolidates Media Without a Review, Naming Horizon Media AOR

Ahead of a holiday season, the senior living advisory service A Place For Mom (APFM) has named Horizon Next, a division of Horizon Media, its media agency of record in a move to consolidate its media mix. The independent U.S. agency, which has managed traditional media investments for the brand since 2020, won its digital…

Kia Gives Hospital-Bound Kids a Virtual Trip to the North Pole in Its Electric Vehicle

Hospital-bound children often can’t get out and experience the trappings of the holidays, so Kia America brought the season to them with a virtual car trip to the North Pole. The brand used one of its all-electric vehicles, along with digital walls and other advanced gadgetry, to give youngsters at St. Jude Children’s Research Hospital…