Month: December 2022

As of Thursday, the IAB’s multistate privacy agreement (MSPA) is available for advertisers, publishers and ad tech partners to sign and begin using to track their data flows. What is… Continue reading »

The post Meet The MSPA, The IAB’S Answer To State Privacy Laws appeared first on AdExchanger.

Following a testing period, Discord rolled out server subscriptions for all servers whose owners are in the U.S. This feature allows servers to offer premium content and features to members who pay for a subscription. Subscriptions can range in price from $2.99 to $199.99 per month, and server owners will receive 90% of the money…

When it comes to the holiday season, we’re constantly bombarded with advertising about all types of gifts. From loved ones to coworkers to friends, it can be overwhelming to keep track of who to gift what. For some male consumers, the struggle of finding a gift and avoiding last-minute purchases seems unavoidable . This year,…

I’m not a doctor, and do not understand the mental health issues of @kanyewest, @realDonaldTrump or even @elonmusk, but I believe Twitter is the equivalent of a media fentanyl rush that only
exacerbates their conditions.

Social media has been a petri dish for live video shopping in China. But in the US, although social shopping is starting to pick up, it hasn’t gained much traction yet. Still, companies like the ecommerce startup CommentSold are betting that live shopping is finally about to take off.

The post This Ecommerce Platform Is Banking On Live Shopping appeared first on AdExchanger.

Should NBC and other broadcast nets get closer to a decision on giving back the 10 p.m. hour to local TV station affiliates? What type of programming should they run?

Despite ample reasons to be skeptical of cryptocurrency schemes, the notion of the eccentric genius accomplishing extraordinary things was irresistible.

MediaPost has inducted nine new industry executives into its annual “All Stars,” including: Fender’s Evan Jones, Wendy’s Carl Loredo, Frito-Lay’s Tina Mahal, Wavemaker’s Delphine Fabre-Hernoux, NP
Digital’s Michael Gullaksen, GroupM’s Krystal Olivieri, StrawberryFrog’s Shana Bellot, TikTok Creative Lab’s Kinney Edwards, and Jandl’s Alex Strimbeanu. Please join us in honoring them during a
special awards presentation on January 25, 2023 in New York City.

Edison Research and SXM Media, home to audio apps Pandora and Stitcher, released The Women’s 2022 Podcast Report, outlining how the gender gap in podcast listening is closing and how women are more receptive to ads on female-hosted podcasts. According to the report, more than 1 in 3 U.S. women (35%) over the age of…

In this world, you’ve got to take success where you can get it, and celebrating even the smallest victories can change your whole day for the better. What constitutes a win is in the eye of the beholder, but that doesn’t mean you can’t enjoy these little accomplishments as they come. With the sense of…