Month: December 2022

Social audio application Clubhouse has been beta-testing Houses–which it calls “a new way to host meaningful conversations”–and the beta will gradually begin rolling out to more users starting Thursday. Clubhouse said in a blog post Thursday that Houses let users create a group of community members, fans or friends through invites, and members of Houses…

Did controversial social platform Parler decide that Ye would ramp up the controversy past its comfort level, or did a loss of endorsements make the application’s price tag too high for the artist formerly known as Kanye West? We may never know. What we do know is that Ye’s agreement to acquire Parler, revealed in…

This year’s holiday campaign from United Way Halifax is remarkable for a number of reasons–it’s shot entirely on a Ring doorbell camera, its stars are volunteers instead of actors and it’s been at least a year in the making. But its twist ending is what leaves the most indelible impression, coloring everything that comes before…

Yahoo is not paying cash to own the approximate 25% stake in content recommendation ad-tech firm Taboola, according to sources familiar with the situation, marking a sign of the times as the economy braces for a long winter. Taboola, which is publicly traded, will issue new shares as part of the deal giving Yahoo an…

After about a year of laying the groundwork for its presence in cryptocurrency-adjacent technology, Kraft Heinz is the latest big brand to unveil a strategy around what proponents bill as the next iteration of the internet, Web3. The food conglomerate is kicking off what it says will be a long-term plan for the space with…

Brand safety has a hypocrisy problem. A show with violence – like “Criminal Minds,” the police procedural about serial killers – can attract big brand advertiser dollars. Meanwhile, news stories… Continue reading »

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