Month: December 2022

Head of difgital journalism in U.S. says BBC is hiring for “a LOT of roles.”

As the holidays arrive, there are some signs of warming representation: Despite prior setbacks and active discrimination, more festive movies starring LGBTQ+ protagonists and actors are entering the pop culture arena. The narrative arcs are classics … Cynic brings home Optimist Love Interest–but compromises that love for the comfort of Family. Family pressures Cynic to…

Astronauts have the Nordic countries to thank for the first missions to the moon. And now, the Nordics are giving back. “Apollo explorations of lunar volcanic terrain gained insights from exposure to the varieties of newly formed volcanic rocks and structures found in Iceland,” wrote Apollo 17 astronaut Harrison Schmitt in his 2006 book Return…

What is the creator economy, and why should you care? If you’re a marketer, you better care. Especially if you want to reach younger audiences. On this week’s episode of Everything Is Better With Creators, we have a roundtable discussion with three queens of the algorithm: creators Coco Mocoe, and YesJulz, and Whalar’s vp of…

Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching. Disney has been building out its clean room for roughly a year, and just announced an integration with VideoAmp, which will bolster clean room measurement with VideoAmp’s TV viewership data.

The post Disney Integrates With VideoAmp To Bolster Its Clean Room With Measurement appeared first on AdExchanger.

Disney advertising’s new partnership is making it easier for marketers using clean rooms. Top line On Thursday, the company announced it’s teamed up with VideoAmp in an integration that looks to accelerate cross-screen measurement. This new integration uses Disney’s Audience Graph and Ad Exposure Log Files, as well as VideoAmp’s proprietary TV Viewership footprint, powered…

Audio streaming platform Spotify launched its Wrapped program for 2022, allowing users to view stats about their listening habits over the past year. Our guide will show you how to view your 2022 Wrapped within the Spotify mobile application. Note: These screenshots were captured in the Spotify app on iOS. Step 1: Open the Spotify…

E.W. Scripps’ Newsy and “CBS Evening News” have the lowest risk, while Fox’s “Tucker Carlson Tonight” has the most, according to the new ratings, originally backed by IPG Mediabrands.

Should Walt Disney spin off its “General Entertainment” business — ABC, non-ESPN/Disney cable networks, Hulu, and the Fox movie and TV studios?