LinkedIn is overhauling its messaging experience with Thursday’s rollout of Focused Inbox. The goal of Focused Inbox is to enable members of the professional network to find and respond to the messages that matter most, and it uses an artificial intelligence relevance model to categorize incoming messages into two tabs: Focused and Other. Focused contains…
Why People Watch The Super Bowl: It’s The ‘Experience’
That’s according to a new survey from The Marketing Arm which also found that 80% of viewers claim to watch every spot in the Big Game.
Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Yahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-side platforms, analytics, and identity solutions and products, from its on-premises data centers to AWS. The
move builds on a longtime relationship with AWS.
move builds on a longtime relationship with AWS.
CNN ‘Gut Punch’: Layoffs Commence
Hundreds expected to be affected at CNN. Warner Bros. Discovery has already cut an estimated 1,000-plus employees across its global footprint.
NBCU Advertising Taps Meta Exec For International Communications
Mihiri Bonney will help lead NBCU’s push to integrate global communications for its One Platform strategy.
Consumers Spend 6 Hours Per Week Watching Video On Phones, AVOD Dominates
Ad-supported video accounts for two of those hours, according to Parks Associates surveys.
Tommy Hilfiger Hires New Global Creative Agency to Grow Gen Z Reach
Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency. Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH’s audience reach to be more engaging to Gen Z consumers….
Kohl’s, Pinterest Collaborate on Shopping Experiences
The longtime collaboration between retailer Kohl’s and Pinterest resulted in several personalized, taste-driven shopping experiences just in time for winter fashion and the holiday season. Outfit Color Match lets customers pick a color palate that resonates with them and then brings them to Kohls.com to shop outfits within a specific color theme. Kohl’s/Pinterest Pinterest said…
Pilk Is the Drink of Choice for Santa and Lindsay Lohan in Pepsi’s Holiday Campaign
In today’s culture there’s no shortage of creative, unique and even weird drink combinations. For the holidays, Pepsi is reviving a niche favorite with some help from Lindsay Lohan. The brand is encouraging fans to try an unconventional twist on a holiday favorite, Pilk. For those who may not know, Pilk is the combination of…
The LMC Wants To Ensure Local News Publishers Actually Have A Post-Cookie Future
Thanks to signal loss, recession fears and the “ad tech tax,” publishers of all sizes are seeing their ad revenue suffer. But the problem is more pronounced among local news… Continue reading »
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