Month: January 2023

Sustainability was a hot topic for the advertising industry in 2022. The momentum will only grow in 2023, though decarbonization remains a multiyear journey.

The post Sustainability Will Keep On Trending In 2023 appeared first on AdExchanger.

The 2022 box office is up 64% vs. a year ago but 34% lower vs. 2019, IMDb’s Box Office Mojo says. There were 75 wide releases in 2022 — up slightly from a year ago, Comscore says, but 34% lower than
the total in 2019.

A poor pandemic response and high drug-overdose deaths prove all is not well.

Have you ever watched something online or saw a meme and instantly related to it? That’s exactly how anyone will feel watching content that features actress Julissa Calderon. From her early days of creating viral videos across social media to starring in a hit TV series, Calderon is here to let everyone know that anything…

Though 2023 has just begun, Apple TV+ is already making major marketing moves. On Tuesday, the streamer named entertainment industry veteran Ricky Strauss as its new head of marketing. In the role, Strauss will lead consumer marketing campaigns, creative advertising, media and promotions across original series and films for the streamer. The exec will be…

Discover Financial Services and the National Hockey League revealed a multiyear extension of their U.S. partnership, under which Discover will maintain its status as the official credit card and official bank of the league in the U.S., along with continuing as the title partner of the 2024 Discover NHL Winter Classic. The Seattle Kraken will…

Combined share of 48.4% of U.S. digital ad spend is down from 54.7% in 2017.

Welcome to advertising and data 2023. Advertisers will invest more in data, tech and cloud services this year as companies in North America and the European Union see increasing legislation around
consumer data privacy initiatives — not just separately, but between the two continents.