Month: January 2023

Clubhouse’s Houses feature allows users to create private groups called Houses that are only accessible via invitation. If a creator no longer needs a House they have created, they can delete the House from within the Clubhouse mobile application. Our guide will show you how to delete a House in the Clubhouse app. Note: These…

The data shows a 10-point brand lift advantage coming from Republicans for the Disney brand, as well as other surprising results that American political polarization is having on major consumer and
media brands.

The combination of attention across streaming and linear television is a massive, undermonetized opportunity, says Blockgraph CEO Jason Manningham. But if traditional TV players don’t get more creative with their

The post It’s Time For Traditional TV Players To (Finally) Do More With Data appeared first on AdExchanger.

For one thing, retail media will transform branding strategies. Retailers can segment audiences in ways that traditional media can’t. The medium will also fuel CTV growth.

Working through its business unit Jigsaw and with the Tech Against Terrorism group, Google has developed a free tool that can identify and remove terrorism-related content, the companies say. The
project is supported by GIFCT, a non-governmental organization founded by Facebook, Microsoft, Twitter and YouTube that maintains a database of terrorist content shared among members, which companies
can use to moderate their systems and detect existing material of this nature.

HBO Max had the best improvement overall among all U.S. brands in YouGov’s rankings vs. the year-ago period, in terms of quality and impressions, according to YouGov.

Warner Bros. Discovery has struck an agreement with VideoAmp to measure cross-screen campaigns across all its networks and media platforms, “to better represent its audiences for advertisers looking
to transact on linear, streaming video and large digital and social media services through a unified, cross-platform currency.”

Warner Bros. Discovery is kicking off 2023 with an alternative approach to audience measurement. Top line On Tuesday, Warner Bros. Discovery and VideoAmp announced they had reached an agreement to measure cross-screen campaigns across the global media company’s sports, news, lifestyle and entertainment portfolio. Between the lines The deal comes following the completion of Warner…

Although SVODs’ global content spend is projected to rise 8%, spend for broadcast content is forecast to dip 3%.

The first new network drama of 2023 shows great promise — if it can steer clear of the usual TV-show cliches.