Month: January 2023

There’s nothing like going on a cool trip and posting the photos and videos on social media. As platforms experiment with Web3 technologies more and more, platforms like Meta are looking to offer more creative ways for users to express themselves, such as creating and buying NFTs. Last year, Instagram selected a few creators to…

Just as beer ads have become synonymous with football, a viewer cannot watch a sporting event without being inundated with sports betting ads and betting lines on the bottom ticker of the broadcast. Now, thanks to Molson Coors and DraftKings, there will be a Super Bowl ad where those worlds collide. Molson Coors has previously…

“Washington D.C. leaders including Amy Klobuchar and Ted Cruz will throw our industry under their campaign buses, if we let them,” IAB CEO David Cohen said this week.

More than half (56%) of TikTok users said they have bought a product promoted on TikTok.

Retailers are showing off new ideas for expanding their share of healthcare, including Kroger entering the clinical trials arena.

Most expect that the desired outcome of this week’s antitrust lawsuit against Google will be the separation of Google’s ad-tech businesses.

“There are parts of the market that are really doing well — pharma, entertainment. Travel is on fire,” said NBCU CEO Jeff Shell, adding: “The ad market feels like it has stabilized a bit. And we are
assuming it is going to stay weak for the first half of this year and then recover.”