Newsmax Says It Has Good ‘Audience Share’ – What Is That Exactly?

Newsmax says other networks with lower audience share are carried on DirecTV. But it has not specified what those networks are — news content? Entertainment? Reality TV?

Heinz Puts Super Bowl’s Use of Roman Numerals on Trial

International food producer Heinz is having some fun around the number 57 that appears on its tomato ketchup bottles, tying it in with this year being the 57th Super Bowl–or LVII as it’s branded. Heinz 57 is an iconic piece of advertising, referring to the number of different varieties offered by the food company. It…

Annual Rite Of Winter: The Thrills And Terror Of NFL Football

The thrill of NFL football seems more terrifying this winter in the wake of the near-death of Buffalo Bills safety Damar Hamlin on January 2.

Dee Snider Sings for His Supper in New Campaign for Audio Tech Brand

Dee Snider can still screech out a tune that harkens back to his Twisted Sister days–and shatters any nearby drinking glass. But his hearing hasn’t aged quite as well after all those years of heavy metal stardom. So when Snider finds himself at a noisy restaurant, he and his rock singer friend have to bust…

AI-Generated Content Is Here. Should Advertisers Buy It?

Recent breakthroughs in artificial intelligence have raised fresh questions over the impact the technology could have on content production for publishers (and such as BuzzFeed and CNET). In turn, this has triggered debate among marketers as to how the influx of this content impacts ad-buying decisions. Unlike journalists, marketers have so far expressed little anxiety…

ADS-B Exchange, the Flight Tracker That Powered @ElonJet, Sold to Jetnet

ADS-B Exchange, beloved for resisting censorship, was sold to a company owned by private equity—and now even its biggest fans are bailing.

Just Because You Have the Data Doesn’t Mean You Should Use It

Editor’s note: This is the third in a three-part series on what brands should do before entering Web3. Web3 does not solely represent a change in technological functions–there are also ethical ramifications to think about. As Web3 continues to develop, so does its ethos, along with how Web3 participants feel about the market, data privacy…

Avon’s CMO Says It’s Been ‘Deprived’ of Brand Investment. Now It’s Back With a Bang

Founded in 1886, Avon is older than women’s right to vote in the U.K. and U.S. But for the past two decades, the brand’s sales have been lackluster as customers skipped out on door-to-door selling–first in favor of department stores, then later ecommerce. The legacy beauty brand’s recently instilled global chief marketing officer, Kristof Neirynck,…