Meta Ending Trump Suspension, Promises ‘New Guardrails’

Trump relied heavily on Facebook ads in previous campaigns, and political pundits are already predicting that Meta’s decision could swing the dynamics in his favor as he runs for president again.

More Business Openings Could Mean More Search Ads, Content

Business openings reached an all-time high in 2022, growing in 86% of states. Growth exceeded 2019 levels, particularly in the South, according to Yelp data.

D.C. Attorney General Seeks To Revive Antitrust Battle With Amazon

“Amazon wields its enormous market power by requiring its millions of third-party sellers to agree that the listed price on Amazon for any product will be the lowest available,” Washington, D.C.
Attorney General Brian Schwalb argues.

IPG Creates C-Level Commerce Role, Taps Accenture’s Zoghby To Fill It

He will oversee commerce strategy across IPG’s existing agency portfolio and help to identify “opportunities for further growth.”

9 Ways Top Marketers Are Charting a Road Map for the Uncertain Times Ahead in 2023

What’s marketing going to look like in 2023? Will anyone be spending? Will the job market hold up? Will three years’ worth of crisis fatigue take its toll on everybody? All anyone seemed to be certain about at Adweek’s Outlook 2023 event was the uncertainty surrounding the coming year. Yet across 10 sessions, marketing experts…

Disney+ Tells ‘Life Stories’ in Ads Full of Marvel and Star Wars Nostalgia

Three years and 164 million subscribers later, Disney+ is leaning into marketing for adults. The streamer is rolling out a series of three new spots telling the story of people who’ve experienced the Disney brands throughout their lives–a “Life Story,” if you will. The interconnected “Life Story” ads mark the next phase of Disney+’s “Feels…