The German chancellor promised a strategic overhaul. He may not be the leader to deliver one.
TikTok: How to See the Users You’ve Blocked
TikTok lets users block other users to prevent them from seeing their profile and content. Users can view all of the TikTok accounts they’ve blocked within the application’s Settings menu. On this menu, users can unblock users if they want to be able to interact with them again. Our guide will show you how to…
Let’s Talk About Brand Podcast: Branding as a System With Shelley Röstlund
Even though we talk about “brand” here every week, it can still seem like a nebulous concept. What is a brand? How do you figure yours out? How do you express it to others? Brand strategist Shelley R?stlund has branding down to a science. In this episode of Let’s Talk About Brand, R?stlund joins host…
Most Criminal Cryptocurrency Funnels Through Just 5 Exchanges
The crypto money-laundering market is tighter than at any time in the past decade, and the few big players are moving a “shocking” amount of currency.
Peacock Climbs to 20 Million Subscribers, Takes Heavy Financial Hits
Even a World Cup year couldn’t make Peacock fly. NBCUniversal’s flagship streaming service surpassed 20 million paid subscribers in the fourth quarter of 2022–a 5 million addition–driven by live sports, films and originals in Peacock’s best quarterly result since its launch in 2020. That still didn’t stop the bleeding. The cost of investing in those…
Agencies To Wall Street: Short The Video Ad Marketplace
No, not that kind of “short,” but the kind of short-form video ad formats popularized by TikTok and gaining traction with YouTube and Meta, GroupM and Horizon execs tell Wall Street analysts.
Texting Boundaries Apply to Brands, Too
There’s been a lot of discussion recently around text messaging boundaries and how tech giants like Apple and Google are–or aren’t–making it easier to set important limitations on how we text to benefit mental health. Getting a bunch of texts at the wrong time, like during a busy work day, can undoubtedly cause anxiety for…
Imagining A World In Which Google Is Forced To Divest GAM
The Department of Justice wants to break up Google’s ad tech stack. But how would separating Google’s publisher technology into a standalone entity affect the ad ecosystem? There are pros
The post Imagining A World In Which Google Is Forced To Divest GAM appeared first on AdExchanger.
Web3 Startup Partners With Publicis, Dentsu To Develop Community Rewards
ValuesCo has closed a $2.7 million seed-funding round to build community-driven rewards ecosystems for brands, creators and nonprofits powered by Web3 tokens, encouraging campaigners to align with ESG
issues they care about.
issues they care about.
Question: Why Did The Ad Agency Exec Interview ChatGPT?
The following Q&A includes real answers — and at least one punchline — from the AI chatbot on how ad pros should arm themselves for an automated future.