Fox Corp. Withdraws Merger Plans With News Corp.

Against the backdrop of a potential recession and a billion-dollar defamation case, Fox Corp. has decided not to pursue a re-merger with News Corp. Rupert Murdoch sent a letter to the News Corp. board
Tuesday saying Fox would withdraw the merger plan.

Janelle Monáe Is the Voice of Morgan Stanley’s First Global Campaign in 4 Years

Janelle Mon?e may have a knack for solving mysteries, as seen during her recent turn in Glass Onion, but their latest project aims to take the guesswork out of investing in an ever-changing financial landscape. The award-winning singer, songwriter and actor teamed up with Morgan Stanley for “Old School Grit. New World Ideas,” the brand’s…

Ad-Buy Data Lags Agency Forecast Consensus By Wide Margin

A MediaPost analysis of unweighted monthly Standard Media Index data, shows U.S. ad spending rising little more than 3% last year, far less than the agency holding company forecast consensus of nearly
10%.

TV Networks, Advertisers Face Uncertain New Currency Path: What About The Upfront?

A broad view of recent industry initiatives to create standards for audience measurement goes beyond who these groups include to look at the always controversial upfront ad marketplace.

DirecTV Drops Newsmax, Citing Costs, GOP Reps Threaten Hearings

DirecTV said Newsmax’s new demand for carriage fees caused the decision. Newsmax claims pressure from Congressional Democrats was responsible.