“By using outdated technology,” the agency says it is “enticing” bleeding-edge talent to “leave the virtual world for an instant to show their talent in the real world.” Some may recall an allusion to
“The Matrix.”
“The Matrix.”
When McKinney Sought to Buy an Influencer Agency, Here’s How It Landed on August United
Creative and media agency McKinney has acquired August United, an influencer marketing agency previously owned by Audacious Studios. The move gives McKinney, which is part of the Cheil Worldwide network of agencies, a presence in Phoenix Ariz., where August United is headquartered, as well as a firm foothold in the growing micro and mid-tier influencer…
DEPT Promotes Matt Lynch to EMEA CEO
Technology and marketing agency DEPT has named Matt Lynch as its chief executive of EMEA with a remit of accelerating growth across Europe. Lynch was previously the CEO of its hyper-personalization content agency, FEED/DEPT. In this new role, he will support global CEO Dimi Albers and work alongside the company’s leaders in other regions, including…
Peacock’s ‘Poker Face’ Raises The Stakes For Quality Television
The superb new mystery drama “Poker Face” is like a travelogue on a blue highway to nowhere.
Airlines and Cattle Farmers Have Beef With Google’s Climate Math
The company offers estimates of the emissions impacts of flights and recipes. Businesses with sales at stake are pushing back.
IAB To Apple: Please, Take A Seat At The Table
Digital advertising’s biggest trade organization, the IAB, took a shot at Apple on Monday. Apple’s AppTrackingTransparency framework undermines advertising, according to the IAB, even as Apple builds its own ad
The post IAB To Apple: Please, Take A Seat At The Table appeared first on AdExchanger.
Will An NBA Partnership Make Meta’s Horizon Worlds Hub More Popular?
Meta has signed on to deliver a package of 52 live NBA games on its Meta Quest VR headset.
Despite a Bullish Market, Data Clean Rooms Face ROI and Privacy Challenges
This year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB’s 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its…
Thanks to Regulatory Action, Scope 3 Emissions Are Getting More Attention. Here’s What Marketers Need to Know
As regulators work to determine how to measure climate impact and incentivize emissions reductions, marketers are faced with a complex task: making behind-the-scenes climate work digestible for a general audience. While most people likely won’t venture into the weeds on where and how brands and agencies are shrinking their carbon footprints, understanding how emissions are…
The Best Way to Develop Web3 Savviness Is Cautious Participation
Editor’s note: This is the second in a three-part series on what brands should do before entering Web3. Brands building Web3 strategies understand by now that this new iteration of the internet brings a host of technical challenges. In my experience, the best way to develop tech savviness around Web3 is to participate first and…