Month: January 2023

The Justice Department, which already has a suit against Google in the search arena, could file the digital advertising antitrust suit as soon as today,

On Tuesday, Boathouse launched a product called Narrative Transformation through partnerships with consumer and market intelligence platforms Signal AI and NetBase Quid. The tool helps brands “cut through the clutter,

The post Indie Agency Boathouse Taps AI For Data-Driven Brand Monitoring appeared first on AdExchanger.

On rare occasions, the stars refuse to align and you get a “TV Blog” like this one.

The digital commerce agency Blue Wheel and ecommerce marketplace agency Retail Bloom announced their merger on Tuesday. Founded in the metro Detroit area in 2011 and 2015, respectively, Blue Wheel

The post Blue Wheel Merges With Retail Bloom, Sets Sights On Omnichannel Commerce appeared first on AdExchanger.

Experts fear sales of the technology also export authoritarian ideas about biometric surveillance. The second largest exporter is the US.

Are retail media networks overhyped? “It’s a very fair question,” says Ali Miller, Instacart’s VP of product management for ads. The answer is yes and no. Yes, companies are jumping

The post Kickstarting Instacart’s Advertising Ambitions appeared first on AdExchanger.

In June 2021, the All In Action Plan set out its first three areas of focus to help the U.K. advertising industry to achieve greater inclusivity. Those followed a census that gathered data from more than 16,000 advertising and marketing professionals from across the country. That data will be used to benchmark future progress, with…

If 50 people travel in an electric bus, the emission will be 11 times less than if they travel by electric car. It would also be 36 times less than if they travel by a fossil fuel-burning car. Those are statistics that were released by Swedish transport operator V?sttrafik, which has also commissioned a spot…

As the 100th Brussels Motor Show opened its doors from Jan. 14 to 22, auto executives convened beneath bright lights on the trade show floor to show off sleek new vehicles. Simultaneously, outdoor sites across Europe were covered in car advertising-but many of those marketing efforts were soon hijacked. From London to Berlin to Paris,…

Disney will expand Hulu’s ad targeting capabilities to the Disney+ ad-supported tier. And speaking of ads, Disney is prioritizing its programmatic tech stack to stay ahead of competition for streaming

The post Disney Ups The Ante On Targeting And Measurement Ahead Of The 2023 Upfronts appeared first on AdExchanger.