The new drama series “Wolf Pack” premiering this week on Paramount+ is “Twilight” with werewolves.
TV Networks Boost Program Promo Spend In January, But Impressions Fall
TV networks’ advertising/promo for their own shows, streaming efforts and other services is up 4% in total media value/paid advertising to $733.8 million, according to iSpot.tv. But overall national
TV audience erosion has yielded lower impressions — down 12% to 69.1 billion impressions from Jan. 1-Jan. 23.
TV audience erosion has yielded lower impressions — down 12% to 69.1 billion impressions from Jan. 1-Jan. 23.
Microsoft Makes Multibillion-Dollar Investment In Maker Of ChatGPT
The investment aims to “accelerate AI breakthroughs to ensure these benefits are broadly shared with the world,” Microsoft wrote in a blog post.
Magna Trial Finds Consumers Hold Brands Responsible When Ads Don’t Align With Content
“Ad environments that fall into grey areas require careful judgment calls be made by brands and their agencies,” notes Joshua Lowcock, global chief media officer at UM.
LUMA: After The 2022 Doldrums, 2023 Will Be A Better Year For M&A
Tired in 2022: Growth at all costs. Wired in 2023: Realistic ad tech valuations. A return to Earth for ad tech and martech valuations is a good thing, says Conor
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Spotify Ad Chief Ostroff To Exit As Reorg Begins, 6% Of Staff Is Cut
Under Ostroff, Spotify upped its content by 40X and doubled its ad revenue to EUR1.5 billion. Two other Spotify execs have been promoted to co-presidents.
Snap Taps Meta’s Ty Ahmad-Taylor for New Role of VP, Organic Growth and Product Marketing
Ty Ahmad-Taylor joined Snap Inc. in the newly created position of vice president of organic growth and product marketing. He had been vp of product marketing at Meta since 2017, leading an 800-person organizations across product/engineering and sales, which is similar to his new role at Snap. Ahmad-Taylor will oversee advertising and revenue product marketing…
NBA, Meta Reach Multiyear Partnership Extension
The sound of basketballs being dribbled will continue to reverberate throughout the metaverse, as the National Basketball Association detailed a multiyear extension of its partnership with Meta. Meta Quest is the official virtual reality headset of the NBA and Women’s National Basketball Association, and Meta will have a presence at major events for both leagues…
Askin v. Programmatic
“At some point over the past few decades, we, as a society, have decided, intentionally or not, to accept the process of viewing ads in exchange for consuming ‘free’ content on the internet,” law
professor Jonathan Askin tells the FTC. Remove the word “internet” and the same thing could be said of all ad-supported media over the past few centuries.
professor Jonathan Askin tells the FTC. Remove the word “internet” and the same thing could be said of all ad-supported media over the past few centuries.
ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced ‘Unknown’ Ad Spend
The study of transparency in programmatic media trading suggests that that transparency continues to slowly improve, but there is still work to do.