The Green Supply Path Initiative is aimed at helping the ad industry lower carbon emissions by optimizing the supply path — specifically programmatic.
GroupM’s EMEA CEO Demet İkiler Joins Publicis Groupe
Advertising agency network Publicis Groupe has named GroupM’s CEO for EMEA Demet ?kiler as its chief operating officer (COO) for EMEA. ?kiler, who was also the country chair for WPP in Turkey and a member of GroupM’s global leadership team, will join the rival agency network and be charged with scaling and delivering new cross-culture…
To Grow This Year, Data Clean Rooms Shoot for Interoperability
Data clean room companies, which help publishers securely match their audience’s first-party data with that of marketers, are aiming to capture more market share as the ad industry seeks more privacy-focused ways of targeting. Partly, this will come from offering more interoperability between players, as shown by the recent announcement from data clean room tech…
Tesla’s Problems Go Way Beyond Elon Musk
The EV giant is alienating its customers, bringing in less revenue, and falling behind legacy carmakers.
Harold Klaje Becomes Reddit’s First-Ever Chief Revenue Officer
Reddit rang in the new week with two promotions and two new hires. Harold Klaje became Reddit’s first-ever chief revenue officer, after serving as executive vice president and president of global advertising for nearly three years. He will continue reporting to chief operating officer Jen Wong, and Reddit credited him with helping “verticalize, globalize and…
Customer Experience Has Been Pretty Bad in Web3. Here’s What You Can Do About It
Editor’s note: This is the first in a three-part series on what brands should do before entering Web3. The short history of brand marketing in Web3 is not an auspicious one. While some projects have produced immense success, most have been total flops. Take the case of Warner Bros. and Nifty’s, which partnered to launch…
Ukrainian Advertising Industry Is Fighting to Continue Working and Meeting Client Needs
In 2022, winter came early to Ukraine. As temperatures plunged below 0 degrees celsius in November, the Russian military targeted Ukraine’s energy infrastructure. Despite that, the creative communications industry has continued to work through the combat, finding ways to operate amid the peril remaining Ukrainians face. Everyone is playing their own part in keeping Ukraine…
Samsung Created an AI to Send Marketing Messages: ‘We Were Paying Agencies So Much Money to do All of That’
Having just returned from the annual CES convention in Las Vegas, Benjamin Braun, Samsung’s European chief marketing officer, is excited about the technology he saw on display. Yet he’s also not entirely convinced by the interest around artificial intelligence tool ChatGPT that has captured the business world’s attention. Describing it as “fun,” Braun does believe…
The North Face Shows It’s for All Explorations, From Cities to Mountains
Sometimes brands take on a life of their own, expanding their appeal beyond the original intended audience. The North Face is one such example–after starting out as a product for climbers, it has become one of the hottest brands in fashion. Now, The North Face faces a marketing challenge of speaking to two different audiences:…
Curating Brand Experiences In The Great Meta-Reversal
In 2023, we’ll see a Great Meta-reversal, a shift toward rich content and experiences that build enduring, engaged communities. Rather than building a separate experience for each mode of interaction,
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