Month: January 2023

For the Chinese New Year, TikTok is not only offering heartfelt messages, but reminding its users of the importance of Chinese traditions. The social platform collaborated with creative agency Fred & Farid Shanghai to create and launch its Chinese New Year campaign featuring Chinese star Andy Lau. The campaign, which references the traditional Hongbao custom…

With Apple TV+ continuing to enlist many A-list talents both in front of and behind the camera, it’s no wonder Oscar nominee Timoth?e Chalamet is pleading to be a part of it. To create a bit of buzz around Apple TV+’s star-studded content, the brand tapped Chalamet for its latest brand campaign, “Call Me.” Made…

Ad security company Confiant claims it has identified an ongoing cookie-stuffing scheme allegedly perpetrated by Dataly Media, an affiliate marketing platform based in Ecuador. The purported cookie-stuffing practices date back

The post Confiant Exposes A Cookie Stuffing Scheme That’s Been Stealing Attribution Credit For Years appeared first on AdExchanger.

Many online ad practices are “unfair, deceptive, and privacy-invasive,” writes Brooklyn Law School professor Jonathan Askin in a petition in which he urges the FTC to examine how ad companies interact
with each other and how they handle consumer data.

Netflix massively over-delivered for new subscribers in Q4, stunning industry observers — and announced a major management change, with longtime CEO Reed Hastings transitioning to executive chairman
and Greg Peters ascending to the co-CEO position, to work alongside Sarandos.

AmazonSmile will remain open until Feb. 20, 2023. Charities that have participated in the AmazonSmile program will receive a one-time donation from the company that will be equivalent to three months
of AmazonSmile donations.

Working with creators and influencers from 44 countries, Air Media-Tech translates content into over 20 languages so creators can more easily expand to global markets.