The Stanley Cup is the top prize in hockey, but Chevrolet has crafted a trophy that’s just as big to reward young Canadian hockey players for doing community service. The carmaker worked with experiential agency Momentum Worldwide on a campaign to promote the seventh annual Good Deeds Cup, which launches today. The team that does…
The Small but Mighty Danger of Echo Chamber Extremism
Research shows that relatively few people exist in perfectly sealed-off media bubbles—but they’re still having an outsize impact on US politics.
TV Viewers Want Ads To Be ‘Entertaining’ – And Deliver ‘Value’, Study Finds
TV viewers are more concerned about seeing “entertaining” ads — and ones that offer “value” — than seeing “fewer ads,” a study from media agency Magna’s research division Magna Media Trials and Roku
finds.
finds.
Serena Williams Channels Caddyshack as the Star of Michelob’s Super Bowl Teaser
Michelob Ultra–and brand ambassador Serena Williams–are returning to Super Bowl 57 with a familiar concept. In the official teaser, Williams–along with Succession star Brian Cox–play golf at Bushwood Country Club, the fictional course from the 1980 sports comedy Caddyshack. “This February, Bushwood is back–and new members are taking over,” a voiceover hints as Williams attempts…
My Week With the Future of Garbage Bins
A device called Mill from veterans of Nest, the smart-thermostat creator, transforms your would-be kitchen waste into chicken feed.
DieHard Scales New Heights With a Mini Doc About Climber Kirstie Ennis
It’s amazing what human beings can accomplish in the face of adversity, and sometimes when the going gets tough, it just ignites a greater desire to succeed. World-famous climber Kirstie Ennis knows a thing or two about tapping into that “die-hard” spirit to push through. With Ennis’s resilience at the forefront, Advance Auto Parts has…
Google Parent To Lay Off 12,000 Worldwide, Starting With U.S.
Employees will remain on the company’s payroll for 60 days and receive at least 16 weeks of salary in severance, along with other benefits.
Despite Thumbs Down, Two Network Sitcoms Are Thriving
Abbott Elementary” and “Ghosts” were both panned here in the “TV Blog,” but nevertheless went on to fame and fortune.
Adweek’s TV Upfronts and NewFronts 2023 Calendar
It’s that (advertising) time of the year again. The 2022 upfront season saw a return to normal, with companies hosting their first in-person events since 2019. Now, despite the year just starting, the 2023 upfront season is well underway, with some new players already entering the arena. Among the early highlights, Netflix announced it’s taking…
Spotify Calls for More Regulatory Action Against Apple
Spotify has taken another swipe at Apple. The audio giant, along with other companies including Deezer, publisher Schibsted and Basecamp, has written to Margrethe Vestager, evp of A Europe fit for The Digital Age European Commission, requesting “swift and decisive actions” against Apple’s alleged anticompetitive practices in Europe, which the companies claim prevent them from…