Month: January 2023

Google and other giants have offered muted support compared to their Ukraine response. Employees are starting anti-censorship projects of their own.

Google has promoted Alison Lomax to become its managing director for video platform YouTube across the U.K. and Ireland. Lomax, who joined Google in 2011 as part of its creative agency team, was previously managing director, of finance, automotive, marketplaces and travel, a position she took up last September. “I’ll be working with Government and…

Note: This story is part of an series covering agencies’ audience management platforms. Previously, Adweek reported on Omnicom’s Omni, Horizon Media’s blu. Havas’ Converged and Publicis’ Epsilon PeopleCloud. Madewell, according to its CMO Derek Yarbrough, was one of the first omnichannel brands. Upon its launch 12 years ago, it stood up ecommerce and brick and…

Advertising plays a major role in shaping how we interpret and experience the world around us. That makes the people who create it powerful–and the people who teach them even more so. Recently, LinkedIn’s advertising community got a jarring wakeup call about how that power needs to be wielded, and the damage that’s done when…

After years of refreshing its brand, restaurants, digital presence and menu, Subway is in the mood for some reflective postgame analysis. At the end of the NFL and college bowl seasons, Subway debuted a campaign looking back at the Subway Series menu of sandwiches it launched roughly six months earlier. Using a more lighthearted take…

Whether it’s wayward Junior Mints in an operating room in Seinfeld or Dominic Toretto throwing back Coronas with his Fast and Furious family, product placement has long been a staple of shows and movies. In addition to financial incentives for production, products have the power to tell stories in as little as one frame. However,…

With its glazed doughnut options from the Fudge Brownie Bliss to the Choc Custard, international doughnut and coffee company Krispy Kreme has built its reputation around putting a smile on customers’ faces for the best part of a century. That is a consistent brand purpose that it will aim to evoke across the U.K. through…

In the two years since the beginning of the end of third-party cookies, we have learned quite a lot about the promises and problems with a post-cookie web. Now, as

The post 5 Ways The Industry Can End Third-Party Cookies appeared first on AdExchanger.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

The post Comic: Mr. Clean Room appeared first on AdExchanger.

Netflix reported its first earnings on Thursday since launching ads late last year. The results? AVOD seems to have helped grow Netflix’s profitability in the short term. The streamer reported

The post Netflix CEO: “We’re Only Just Getting Started” With AVOD appeared first on AdExchanger.