Month: January 2023

How do you get Eli Manning to do an ad for your brand during one of the busiest times on his post-retirement calendar? If you’re The Children’s Place, you make clothes his kids already use, have headquarters 3 miles from his old workplace at MetLife Stadium, and tell him he can bring his old New…

NBCU’s unified cross-media platform selling service One Platform is streamlining operations — converging advertiser-brand and media agency teams, as well as bringing on media and technology
expertise across every team.

NBCUniversal is restructuring its advertising and partnership sales team following the recent departure of president Laura Molen. Top line Several execs will expand their roles under the shakeup, including Mark Marshall, president, advertising sales and client partnerships, who will now take solo lead of NBCUniversal’s upfront negotiations. He previously shared upfront duties with Molen and…

In a joint statement, the advertiser and agency trade associations said they reject the “acerbic tone, texture and prescriptions” made by CEO David Cohen against lawmakers at the IAB’s conference last
week.

Global hotel, airline and vacation rental brands are all poised for a 2023 bounce in travel. Rail companies, too, are preparing for a resurgence of train travel. According to the 2023 Pinterest Predicts survey, pins related to train travel were up significantly from Sept. 2020 to Sept. 2022: Inter-railing Europe aesthetic: +105% Train trip aesthetic:…

Super Bowl LVII fans can now watch the first teasers and ads on YouTube’s AdBlitz channel, including the NFL’s and Hyundai’s Super Bowl in-game spots.

Super Bowl viewers are bound to get at least one song stuck in their heads, whether it’s from the halftime show or a commercial. This year, however, Uber is hoping that the earworm audiences won’t be able to shake is the name of its membership program. Uber is returning to the Big Game for the…

Can you believe it? The word “colonial” is still being bandied about without a care in the world on HGTV’s “House Hunters.”

The firm is calling the move a first for a holding company. It’s part of a global campaign that kicks off today and which is backed by $100 million in donated media.

The Super Bowl isn’t usually populated with tough subjects and emotional stories, but those companies that take chances with heavier subjects can make a big impact if the creative hits the right tone. Publicis Groupe is tackling a weighty subject–cancer–and is putting a highly emotive message into the Super Bowl. This is part of its…