Month: January 2023

From writing a better brief to targeted messaging and capitalizing on the experiential value of “screenagers,” here are three common-sense ideas along with tips on how to make them common practice.

There’s a new scent in town. And no, it’s not by a high-end designer house or, as was the case not long ago, a car manufacturer. This new fragrance comes courtesy of the Florida Lottery. To promote its Gold Rush Doubler scratch-off game, Florida Lottery called on its AOR, Tampa-based agency PPK, to develop a…

You are not experiencing déjà vu. The CNIL, France’s data protection authority, did indeed issue three separate fines – all to do with consent or the lack thereof – over the

The post The CNIL Is Fining Tech Companies Left And Right Over Consent Issues appeared first on AdExchanger.

Investment in advertising for children is growing, but tight regulations mean that many demand-side platforms, including The Trade Desk and Yahoo, shy away from transacting on children’s inventory. As a result, some kids-focused publishers, such as HappyKids, are losing out on potential revenues of hundreds of millions of dollars annually. According to December data by…

Every marketer knows the old adage: It costs much more to get a new customer than to keep an existing one. How much more may vary, but the principle holds

The post Now Is The Time To Refocus On Retargeting. Don’t Do It Alone. appeared first on AdExchanger.

Cryptocurrency payment provider MoonPay is acquiring Web3-focused creative agency Nightshift as the company looks to build out a one-stop shop for brands looking to tap into online currencies and adjacent technologies, like collectible tokens and metaverse activations. MoonPay, which provides crypto payment services and nonfungible token (NFT) infrastructure to brands like Nike, Universal and Fox,…

Submissions open today for the 2023 Cannes Lions, which will be awarded at The Cannes Lions International Festival of Creativity, held June 19-23 in southern France. For the first time this year, the organizers are requesting information on the carbon footprint and sustainability impact of each creative submission. A new set of questions on the…

Although historically funded primarily by a mix of philanthropy and foundational giving, nonprofit publishers, including Chalkbeat, Cityside, The Texas Tribune and others, have increasingly embraced digital advertising as a key part of their revenue mix, according to data from the Institute for Nonprofit News and interviews with nonprofit executives. The percentage of total revenue INN…

Expert players of the popular vehicular soccer game have been caught out by lesser players using a superhuman bot built on cutting-edge machine learning.

There aren’t vendors in the streets of Buffalo, N.Y., selling sunscreen during massive lake-effect snowstorms. So why does the world’s largest beer company spend millions on Super Bowl ads during the driest months in the United States? This year, Anheuser-Busch declined the alcohol category exclusivity agreement it’s held with broadcasters for each Super Bowl since…